MICHAEL KORS ANNOUNCES NEW APPROACH TO THE FASHION CALENDAR

MICHAEL KORS ANNOUNCES NEW APPROACH TO THE FASHION CALENDAR

MICHAEL KORS ANNOUNCES NEW APPROACH TO THE FASHION CALENDAR
NEW YORK – June 16, 2020 — Designer Michael Kors announced today that he will not present his fashion show during New York Fashion Week in September. The Spring/Summer 2021 Michael Kors Collection will be presented sometime between midOctober and mid-November 2020, with the format of the presentation still currently under exploration.


“We are designing and will produce a Spring/Summer collection, which we will unveil at a later date,” says designer Michael Kors.

Michael Kors Collection will now present and produce two collections per year, one for spring/summer and one for fall/winter. According to the designer, the move is an effort to create a more streamlined approach on the sales floor. “I have for a long time thought that the fashion calendar needs to change,” says Kors.

“It’s exciting for me to see the open dialogue within the fashion community about the calendar—from Giorgio Armani to Dries Van Noten to Gucci to YSL to major retailers around the globe—about ways in which we can slow down the process and improve the way we work. We’ve all had time to reflect and analyze things, and I think many agree that it’s time for a new approach for a new era.”

Deliveries of Michael Kors Collection product will be scheduled to arrive in store incrementally over the spring/summer and fall/winter seasons, more closely reflecting how customers in today’s world actually live and shop. “It is imperative that we give the consumer time to absorb the fall deliveries, which will just be arriving in September, and not confuse them with an overabundance of additional ideas, new seasons, products and images,” says Kors.

“Prior to the late 1990s, the New York Spring collections were shown from late October to the beginning of November, after the Paris collections,” adds Kors. “That calendar was in place for many decades and worked quite smoothly, and particularly in this age with the speed of social media, showing the collection closer to when it will be delivered makes logical sense to me.”

“I think it is also important to return to the idea that September and March are key months in launching the beginning of seasonal selling for the consumer,” Kors says.

“This is when key editorial and media content hit, when the weather is starting to change, and when people are ready to absorb new collections and product—that they can wear and shop immediately. Keeping all of this in mind, we will also be reassessing when the Fall/Winter collection is released to the press and the public—most likely sometime between mid-March and mid-April.”

Additionally, the company will sell the collection to retailers prior to when they reveal it publicly and to the press, allowing for the supply chains and factories to have the appropriate time to produce and ship new clothing and accessories. The goal is to create a healthier pace, Kors explains, adding, “I feel that these changes are long overdue and will be a huge win-win, most importantly for the consumer.”

About Michael Kors
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North America, Europe and Asia, offering customers a seamless omni-channel experience.

Forward-Looking Statements

This press release contains forward-looking statements. You should not place undue reliance on such statements because they are subject to numerous uncertainties and factors relating to the operations and business environment of Capri Holdings Limited (the “Company”), the global fashion luxury group behind Michael Kors, all of which are difficult to predict and many of which are beyond the Company’s control. Forwardlooking statements include information concerning the Company’s possible or assumed future results of operations, including descriptions of its business strategy. These statements often include words such as “may,” “will,” “should,” “believe,” “expect,” “anticipate,” “intend,” “plan,” “estimate” or similar expressions. The forward-looking statements contained in this press release are based on assumptions that the Company has made in light of management’s experience in the industry as well as its perceptions of historical trends, current conditions, expected future developments and other factors that it believes are appropriate under the circumstances. You should understand that these statements are not guarantees of performance or results. They involve known and unknown risks, uncertainties and assumptions. Although the Company believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect its actual financial results or results of operations and could cause actual results to differ materially from those in these forward-looking statements.

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