GET YOUR CREATIVE ON! COURTESY OF ACER MIDDLE EAST

Dubai, UAE, May 2020: During the era of social distancing, Acer Middle East has launched a campaign to bring people together through art and creativity  with their #CreateWithAcerME campaign.

The company designed a custom Acer stencil infused with elements of Middle Eastern culture to colour in. The printed-out stencil was then placed in a creativity kit, which also included colouring pens and some snacks, and was delivered to a few families to keep them entertained. Not only did the activity allow families to come together over a shared experience to create something unique, it also provided some added health benefits, since coloring is associated with improving mood, enhancing mindfulness, and reducing mental health stress.

Now, Acer Middle East is making the stencils available for the public of the region and encouraging everyone to download the stencil and share their creativity on social, tagging @acermiddleeast #CreateWithAcerME.

Commenting on the campaign, Joumana Karam, Product & Marketing Head for Acer Middle East said: “As working and learning from home has become the norm and the world carries out day-to-day tasks on gadgets, we as a company wanted to acknowledge the importance of taking some time out of the day to spend quality time with loved ones. What better way to do this than through the magic of art and creativity!”

-ENDS-