KARL LAGERFELD DRIVES DIGITAL INNOVATION WITH LAUNCH OF THE “MAISON KARL LAGERFELD” GAME
The brand’s first interactive digital game offers consumers the opportunity to win one of four KARL LAGERFELD shopping experiences worth AED250 starting May 19, 2020.
Dubai (May 19 2020) – KARL LAGERFELD is pleased to announce the launch of the “Maison KARL LAGERFELD” game, which can be played on desktop, tablet and mobile devices, and in select KARL LAGERFELD stores starting May 19 2020. Consumers in Dubai, Bahrain, KSA and Qatar are invited to play the game as often as desired, and once each week, the lucky winner with the highest score will receive a KARL LAGERFELD shopping experience worth AED 250.
The unique and interactive game was inspired by the Spring 2020 Pixel collection, which features pixelated artworks of Karl and Choupette in primary shades of red, yellow and blue. The Pixel collection is available in KARL LAGERFELD Dubai Mall, Galeries Lafayette Pop up, & Mall of the Emirates.