Procter & Gamble to produce and donate masks and hand sanitizers as part of its “Protect Our Heroes” Covid-19 relief mission

Procter & Gamble to produce and donate masks and hand sanitizers as part of its “Protect Our Heroes” Covid-19 relief mission

P&G will donate over 1MM masks and over 100,000 hand sanitizers to heroes on the frontline in the UAE

Dubai, UAE, 18 May 2020 – Procter & Gamble (P&G) is stepping up as a Force for Good and announced a series of holistic, inclusive and far-reaching initiatives aimed at protecting everyday heroes in the UAE and across the GCC, providing support for communities, relief agencies and their employees as part of their “P&G Protect Our Heroes” Mission.

Omar Channawi, CEO, P&G Middle East, East & West Africa and General Export Markets said: “In service to people on the frontlines who are caring for their families and communities, P&G is stepping up and serving our everyday heroes as a force for good. Key P&G sites which manufacture household brands have been expanded to produce essential safety items such as masks and hand sanitizers. We will initially donate 1MM masks and 100,000 Safeguard hand sanitizers in the UAE to support the battle against COVID-19.

“P&G Protect Our Heroes mission is a key step in contributing towards communities in which we operate and support the heroes that are protecting all of us in these unprecedented times. Through a highly collaborative effort, we will ensure the health and safety of our employees, maximize the availability of products and help society meet and overcome the challenges it faces.”

In addition, under the response and relief program, “P&G Protect Our Heroes”, P&G is also serving communities with the following initiatives across the Middle East, East and West Africa:

  • Manufacturing masks and Safeguard hand sanitizers for donation across the Middle East
  • Extending support to frontline workers and families affected by COVID-19 through in-kind and PPE donations
  • Providing essential product donations to relief agencies and governments to support healthcare workers including Always, Safeguard, Gillette, Fairy and Ariel
  • Leveraging advertising voice to recognize & support health care workers and increase awareness on safety & hygiene measures among the community
  • Supporting online learning programs for children of determination in UAE
  • P&G is also matching employees’ personal donation to support the combat against COVID-19


Omar Channawi added: “We want to make a significant difference to the communities we operate in by leveraging our resources, our innovation, our manufacturing and our voice to contribute towards making their lives better in these extreme circumstances.”

P&G has a long history of supporting our communities in times of need all around the world. Since the onset of the COVID-19 outbreak, P&G globally has stepped up its commitment to be a force for good and has been working with long-standing partner organizations to provide support to communities, relief agencies and people impacted by this challenging situation. So far, globally P&G’s in-kind, product and monetary donations add up to tens of millions of dollars across more than 200 relief organizations, more than 30 brands in more than 30 countries.


About P&G

P&G serves nearly five billion people around the world with its brands. The company has one of the most robust portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

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