“Gahwa” Enters New Realm with KitKat Arabic Coffee
30 April 2020: KitKat Arabic Coffee is coming this Ramadan, with the beloved confectionary brand launching a new edition with an Arabic twist to meet local consumer demand for a flavor inspired by “Gahwa,” as Arabic coffee is socially referred to in the region.
“We understand the cultural value of coffee time in the region, and are always listening to KitKat enthusiasts, many of whom have been telling us on social media platforms that they love the coupling of Arabic coffee with chocolate,” said Emile Douaihy, Nestlé Business Executive Officer, Confectionery, Biscuits and Snacks for the Middle East, and North Africa. “Ramadan this year will be a bit unusual as we practice social distancing to protect ourselves and loved ones, we hope that the KitKat Arabic coffee puts a smile in consumers’ after iftar breaks”.
The beloved KitKat crispy wafer fingers come in a blend of smooth milk chocolate, roasted blond Arabica coffee beans, and the rich aroma of cardamom, in a combination evoking comforting traditional senses that merge nostalgia with modernity.
The new KitKat Arabic Coffee is available across retail stores in Saudi Arabia, the United Arab Emirates, Kuwait, Oman, Bahrain, and Jordan.
KitKat is a perfect balance of chocolate and wafer first launched in the UK in 1935 as ‘Chocolate Crisp’. The KitKat brand name and logo was introduced on pack in 1937. Today, the iconic brand is present in more than 80 countries. The famous “Have a break, have a KitKat” strapline was first used in 1958 and
has been used without a ‘break’ ever since. KitKat is the first global confectionery brand to be sourced from 100% sustainable cocoa.
About Nestlé in the Middle East and North Africa (MENA)
Nestlé’s heritage in the Middle East and North Africa goes back over 100 years with the sale of the first Infant Cereals in Egypt. Today, Nestlé operates 25 Food & Beverage factories across the 19 countries of the MENA Region, and provides direct employment to more than 15,000 people who are all committed to Nestlé’s purpose of Enhancing Quality of Life and Contributing to a Healthier Future. Nestlé MENA also provides indirect employment across the region to several thousand more.
The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: Dairy, Infant Nutrition, Coffee and Creamers, Confectionery, Bottled Water, Breakfast Cereals, Culinary products, Health Science, and Pet Care, among others. Nestlé NIDO, Nestlé CERELAC, Nestlé NAN, S-26, PROGRESS, NESCAFÉ, NESPRESSO, Bonjorno Café, Coffee-mate, KitKat, MAGGI, Nestlé FITNESS, Nestlé Grain d’Or, Nestlé Pure Life, OPTIFAST, and PURINA Friskies are just some of the brands available in the Middle East and North Africa.