Nostalgia is trending on Spotify, Cyndi Lauper shares her perspective
As we continue to adjust and cope with the realities of the current climate, Spotify listeners have been tapping into feelings of nostalgia. And we checked in with an iconic singer to hear her thoughts.
Based on Spotify listening between April 1-7, we’ve seen a 54% increase in listeners making nostalgic-themed playlists filled with their favorite throwback tracks. We’ve also seen an increase in the share of listening of music from the 50s, 60s, 70s and 80s.
Could it be that listening to familiar tunes during challenging times provides comfort? Maybe so, says David DiSalvo, a behavioral science writer and author of “What Makes Your Brain Happy and Why You Should Do the Opposite.” DiSalvo tells Spotify: “Nostalgia – for many of us – brings us back to a time when our lives felt simpler and we had more control.” (read more DiSalvo insights on our blog post).
One such artist who may be helping transport listeners to cheerier times (time after time, too), is Cyndi Lauper, whose upbeat hit “Girls Just Want to Have Fun” is one of the most-streamed from the 80’s in the past week, with more than 2.3 million streams from April 1-7. The iconic singer-songwriter, who has more than 8.5 million monthly listeners on Spotify, shared her own perspectives on nostalgia from her home in New York City.
“Every artist’s dream is that their music can be a sense of comfort, of joy, of inspiration,” Lauper said. “That’s why we do what we do; to connect, to tell shared stories that people can relate to, cry to, laugh with, dance (to) and be joyful with, to comfort. Music marks time for me. So when I hear a song, it brings me back to that exact moment in time. Lauper told Spotify. “Like most people I have a soundtrack. Broadway cast recordings of ‘The King & I’ and ‘Funny Girl’ bring me back to when I was 5 years old and just discovering my voice and love for music.”
And how is Lauper adjusting to life in quarantine? “I am eating too much and not exercising enough, but I am sticking to my vocal lessons and personal training, just not as much as before the quarantine. I am reaching out to friends to check on them and taking the advice of Governor Cuomo. We are playing by the rules so we can do our part to flatten the curve.”
For more from Lauper, check out Spotify’s blog For the Record. We’ve also provided additional data points below as they relate to nostalgic listening trends.
NOSTALGIA LISTENING TRENDS FROM SPOTIFY (Data from April 1-7):
- We’ve seen a 54% increase in listeners making nostalgia-themed playlists (based on words like “nostalgia,” “throwback” and “oldies” appearing in playlist titles).
- The most followed Spotify throwback playlist is “All Out 00s” with more than 8.1 million followers, followed by “All Out 80s” with more than 1 million followers.
- Certain nostalgic songs are getting increased attention too:
- 50s: “Solitude” by Billie Holiday streams increased by 74% in the past week, compared to the first week in March
- 60s: “In My Room” by The Beach Boys streams increased by 44%
- 70s: “The Way We Were” by Barbra Streisand streams increased by 47%
- 80s: “The Only Way Is Up” by Yazz streams increased by 56%
- 90s: “Me and My Homies” by 2Pac and Nate Dogg streams increased by 61%
- 2000s: “New Perspective” by Panic! At The Disco streams increased by 93%
- Listeners have also been selecting throwback tracks when making or updating their own playlists. Here are the most-added tracks to playlists, per decade:
- Tracks from the 50s have seen the biggest increase in their share of streams but we’ve also seen increases among music from the 60s, 70s and 80s. Here are some of the most popular tracks streamed by decade over the past week in the United Arab Emirates:
- 50s: “Put Your Head on My Shoulder” – Paul Anka; “(What A) Wonderful World” – Sam Cooke; “Dream A Little Dream Of Me” – Ella Fitzgerald, Louis Armstrong; “La vie en rose” – Louis Armstrong; “Come Fly With Me” – Frank Sinatra
- 60s: “Fly Me To The Moon (In Other Words)” – Count Basie, Frank Sinatra; Here Comes the Sun” – The Beatles; “Can’t Help Falling in Love” – Elvis Presley; Ain’t No Mountain High Enough” – Marvin Gaye; “My Girl” – The Temptations
- 70s: “Bohemian Rhapsody” – Queen; “Ain’t No Sunshine” – Bill Withers; “Lovely Day” – Bill Withers; “How Deep Is Your Love” – Bee Gees; “Don’t Stop Me Now” – Queen
- 80s: “Endless Love” – Diana Ross, Lionel Richie; “Right Here Waiting” – Richard Marx; “Heaven” – Bryan Adams; “Stuck on You” – Lionel Richie; “Glory of Love” – Peter Catera
- 90s: “I Want It That Way” – Backstreet Boys; “You’re Still The One” – Shania Twain; “Iris” – The Goo Goo Dolls; “Because You Loved Me” – Céline Dion; “I Swear” – All-4-One
- 2000s: “Lose Yourself” – Eminem; “I’m Yours” – Jason Mraz; “This I Promise You” – NSYNC; “Chasing Cars” – Snow Patrol; “Bleeding Love” – Leona Lewis
Explore Cyndi Lauper’s true colors in This Is Cyndi Lauper; you can listen for free on Spotify.