RVCA OPENS FIRST RETAIL CONCEPT SPACE IN UAE AT DUBAI MALL
Dubai, United Arab Emirates – February 12, 2020 – RVCA have recently opened their first retail concept space in the UAE at Dubai Mall. This marks an exciting accomplishment for the brand as the RVCA Dubai Mall Flagship is the first for the brand in the Middle East.
The store represents the brands ethos “The Balance Of Opposites” utilising varying local materials, textures and planting in the store including customised chevron breeze blocks that cover the façade of the store there are continual subtle call outs to the diversity of the brand.
Throughout the store there are different pieces of ephemera that talk to the brands inclusion and authenticity in the Surf, Skate, Art and MMA subcultures.
Australian contemporary artist Elliott Routledge (RVCA Special Edition Artist) who’s work exisits in a balance between expressive mark making and abstract form completed installations on the façade of the store as well as through the main entry leading into the store.
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