b8ta and Chalhoub Group bring next-gen retail to the UAE with official store launch in Dubai Mall

b8ta and Chalhoub Group bring next-gen retail to the UAE with official store launch in Dubai Mall

  • Partnership with local retail powerhouse sees first b8ta store outside of the US launched in Dubai Mall
  • Exciting new experiential store concept revitalizes retail by leveraging the power of consumer discovery and smart innovation

Dubai, 29 January 2020 – Dubai’s retail scene has taken a step towards discovery and experience with the official launch of the new retail-as-a-service b8ta store in Dubai Mall. Brought to Dubai by Chalhoub Group, the leading partner for luxury across the Middle East, b8ta bridges the gap between traditional and online retail, putting consumer experience and the desire to discover firmly at the heart of its concept.


Located in Dubai Mall’s Fashion Avenue, the new b8ta store is the first to open outside of the United States. Founded in Palo Alto, California, in 2015, b8ta currently operates 23 flagship stores across the United States. The opening of its first international store, which will serve as a presentation center for consumer electronics and other innovative products, solidifies not only b8ta’s ambitions for further expansion across the region, but Dubai’s reputation for progressive trends and forward-thinking consumers.


b8ta’s mission is to make retail accessible for all by building a new type of retail store. The business model, called retail-as-a-service, let brands market, manage and measure offline experiences. Within the stores, brands can launch their products, learn from their customers, and build a world-class retail experience.


Speaking of the launch, b8ta’s president, Phillip Raub, said: “Dubai was the ideal location for our first international store, and Chalhoub Group is the perfect partner to work with in bringing our unique concept into the Middle East market. Retail as we know it is changing, and this is what we address through the b8ta experience. Our retail-as-a-service model benefits consumers and brands alike, creating an experience-centric environment that encourages customers to explore innovative products from around the world.”




Patrick Chalhoub, CEO of Chalhoub Group commented: “Chalhoub Group is proud to partner with b8ta and be part of a new disruptive retail model. Being consumer centric and with our own internal culture of innovation we wanted to bring new unforgettable experiences to our clients. b8ta caters to the changing preferences of Dubai’s consumers while appealing to their desire to be early adopters, especially when it comes to technology. By combining b8ta’s services with Chalhoub Group’s decades of expertise in the region, we are able to deliver an innovative and localised experiences made for the regional consumer that we always want to delight.”




Founded in 2015, with offices in San Francisco and New York, b8ta is a software-powered retailer designed to make physical retail accessible for product makers and exciting for consumers. b8ta operates 23 branded flagship stores throughout the U.S. with the mission of helping customers discover, try, buy and learn about new products in real life.


Additionally, b8ta works with hundreds of global brands and retailers to power their physical retail experience using the company’s proprietary Retail as a Service (RaaS) platform.


To learn more about b8ta, visit www.b8ta.com



The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the Group has become a major player in the beauty, fashion and gift sectors regionally.


By blending its Middle East expertise and intimate knowledge of luxury, the Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers. The Group is moving fast from a traditional distributor and retailer for luxury in the Middle East to a hybrid retailer bringing luxury experiences to the fingertips of customers everywhere.


With a growing workforce of more than 12,000 people, in 14 countries, as well as operating over 700 retail stores, the Group’s success is attributed to its most valued asset: highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group’s competitive edge in today’s market.


By being committed to implementing further sustainable practices into their business, the Chalhoub Group was awarded in 2018, for the sixth consecutive year, the CSR Label from the Dubai Chamber of Commerce. The Group is a member of the United Nations Global Compact Community since 2014 and signatory of the Women’s Empowerment Principles (WEP).



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