Dubai; January 2020: Sumo Sushi & Bento, UAE’s homegrown Japanese chain of restaurants recently inaugurated its latest outlet at the newly opened Festival Plaza Mall in Jebel Ali, making it the 21st outlet of the ever-growing Sumo family.

The official opening of the outlet was celebrated on 24th December 2019.

Darami Coulter, Chief Marketing Officer, Sumo International Inc. said, “We are extremely happy to announce the opening of our 21st outlet in the GCC region. With the reputation of offering good food and service combined with undying love and support from our guests has bolstered the brand’s presence across the region. We are growing strong every year and the new outlet is a testimony of our everyday success story. UAE is an important market for us and continues to have great potential in the future”.

Celebrating its 20th anniversary, Sumo Sushi & Bento boasts the title of not only the original sushi in Dubai but also, Dubai’s favorite sushi restaurant, known for offering authentic Japanese cuisine and fresh fusion to its guests. Over a period of 20 years, Sumo operates 21 outlets located across the Emirates, many of which are in key commercial and retail spaces.

Strategically located in the prime area of the city, the newly opened Festival Plaza Mall outlet will welcome and serve guests from both the emirates – Dubai & Abu Dhabi. Spread over 2300sq.ft, the outlet resonates with the brand’s core values of Integrity, Quality, Simplicity and Creativity to achieve a consistent quest for premium quality and experience. The application of the core values reflects in the outlet’s interiors that are clean and simple with the brand colors of fresh green and ocean blue creating a calm and contemporary ambiance.

To cater to the discerning palette of its well-traveled guests and food enthusiasts who crave for unique flavors and are actively looking for something different; the new outlet will offer Sumo’s extensive menu, monthly specials created with seasonal flavors and fresh ingredients, along with customized Poke Bowls, popular Bentos and other Japanese specialty rolls.


About Sumo Sushi & Bento:

Opening its doors in Dubai in 2000, the Japanese family dining franchise Sumo Sushi & Bento was launched by four Dubai-based entrepreneurs. The original Japanese family friendly restaurant, the brand now has 21 outlets across the GCC.  Built on international standards, Sumo Sushi & Bento specializes in the creation of customized Sushi Sandwiches, Poke’ Bowls, Salmon Lovers Bento and other Japanese specialty rolls. In its 20th year, the brand is charting an expansion plan targeting further GCC countries, as well as Europe, South Asia, Canada and USA. Sumo also offers its customers convenient options including dine in, takeaway and delivery to make the experience even more delightful.


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