Additional free-to-enjoy festive activities include giant human claw, Rubik’s Cube and roaming characters along the beachfront promenade

Dubai, UAE: December 10, 2019: Jumeirah Beach Residence (JBR), Dubai’s premier beachfront destination by Dubai Retail, has revealed the family-friendly schedule for the festive edition of #WOWJBR, with a series of free-to-enjoy activations during December weekends.
For the first time ever, JBR will be home to an ice-skating rink, with the holding area in the form of a giant igloo, while a winter forest will offer the ultimate backdrop for memorable family photos at one of Dubai’s most popular resident and tourist attractions. The synthetic ice rink, which is more environmentally friendly than conventional ice rinks, is also completely free for visitors to enjoy.
With a diverse cast of holiday-themed characters due to be roaming up and down The Walk, festive-goers will be able to spot everyone from a breakdancing Santa and his little helpers, to The Grinch, nutcrackers and The Sticky Bandits, the mischievous duo from the Home Alone movies.
Regular #WOWJBR activations are also set to return and visitors can win big with a festive version on the human claw; participants are strapped in, raised in the air and then lowered over a pit to grab prizes from an assortment of JBR retailers
Visitors can also win gifts directly from the North Pole by listening out for a ringing phone, with the first person to answer in with the chance to win mega prizes. Elsewhere, a giant interactive Rubik’s Cube game will challenge families’ puzzle solving skills with big prizes on offer.
Kicking off from 6.30pm on Thursday, 5 December, and running every weekend until Friday, 27 December, all activities on The Walk, JBR, are free of charge and suitable for all ages.
Running until April next year, the 2019/20 season of WOWJBR will take on different themes every month to ensure visitors are constantly surprised and entertained.

About Dubai Retail
Dubai Retail, the retail management arm of Dubai Holding, focuses on developing, operating and managing the company’s extensive range of strategically located retail assets across prime destinations and communities. This primarily supports the growth and expansion of local and global retail partners through the delivery of holistic, convenient and diverse retail solutions. With a retail footprint spanning two million square feet, its 13 mixed-use properties comprise over 1,000 multi-format units across eight key locations in the city.
The company’s differentiated portfolio incorporates Jumeirah Beach Residence (JBR), a premier beachfront attraction, Souk Madinat Jumeirah, one of Dubai’s most sought-after tourist destinations, and the Boulevard at Emirates Towers District, situated in the heart of the city’s financial hub, as well as Bay Avenue and Bay Square in Business Bay. Its community centres cater to a wide catchment within popular suburban districts, such as Mudon, Al Waha and Layan in Dubailand, Shorooq in Mirdif, Al Khail Gate in Al Quoz, and the new neighbourhoods of Dubai Wharf and Manazel Al Khor at Jaddaf Waterfront along Dubai Creek.
Dubai Retail’s portfolio includes an F&B component in Sarood Hospitality, a homegrown independent leader in restaurant management and world-class concept development. The full-service hospitality brand’s portfolio includes Al Nafoorah, The Noodle House, Pierchic, Flow, The Duck Hook, Hillhouse Brasserie, Khaymat Al Bahar, Pai Thai, Perry & Blackwelder’s, Segreto and Trattoria Toscana.
For media enquiries, please contact
MCS Action / Wietske van Marle +971 58 6362 582

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