L’OCCITANE’S NEW HOME RANGE: ART DE VIVRE

S T E P I N T O P R O V E N C E

When you think of L’OCCITANE, you think of Provence:

fields carpeted with lavender, the Mediterranean coast, long evenings at the table watching the sun go down while you sip on a glass of wine and eat good, delicious food…

Provence is such a magical place. It’s complex, but never complicated. There’s something about the people and their way of living that seems to echo the nature of this unique, magnificent region.

 

There’s a warmth, an authenticity, and a desire to enjoy the simple pleasures of life. It’s a place that draws you in, captures your imagination and makes you feel wonderfully alive. We’ve taken the very best Provençal ingredients and placed them at the heart of effective products for the face, body and hair with sublime scents and textures.

 

A N A R T O F L I V I N G

 

But how could we capture the Provence l Art de Vivre ?

The answer can be found in our new Home range.

Like olfactory snapshots of moments in Provence, our four new fragrant worlds capture its scents  and  emotions,  but also that feeling of warmth and generosity that you immediately associate with the region.

Each one conjures up images of Provence and that feeling of contentment, wellness and being at peace with yourself that seems to come from this breathtakingly beautiful place.

 

T H E S O U L O F P L A N T S AT THE HEART OF L’OCCITANE

Essential oils are the lifeblood of L’OCCITANE.

 

In 1976, when Olivier Baussan began distilling rosemary  with the help of an old  distillation  still,  little  could  he  know  the adventure that lay ahead… Ever since those early days, we’ve continued to learn more about these precious ingredients, dubbed the “soul” of plants. Extracted from leaves, seeds, flowers, fruit peel, roots and bark, essential oils have long been used for both medicinal and therapeutic purposes.

There are countless   essential   oils, and   they   can   be   used in countless ways. Each one has its own distinctive scent and characteristics, and each one is as unique as the next. We’ve used these oils in high-performance products that smell beautifully natural. And we’ve brought them together for your well-being in a range for the home, body and soul… that we called Art de Vivre.  For a range that focuses so  strongly on scents, this makes perfect sense…

 

F O U R C O L O U R S .

F O U R S C E N T S .

F O U R M O O D S .

Well-being is a feeling –  and feelings can be stirred by scent.

When you step into someone’s home – or even your  own  –  the  first thing that strikes you is the smell. You know how the place “feels” – and how it makes you feel. Scents are everything. They can change your mood within moments, alter your state of mind, and make you feel at home, wherever you are… Our new Home range creates moods for you to slip into. If you want to feel relaxed, Cocon de Sérénité will take you there. If you want to reconnect with yourself, savour the scent of Source d’Harmonie. Maybe you want to feel free, revitalized? Souffle de Liberté will sweep you off your feet. If a feeling of well-being and positivity  is  what  you need, look no further than Douceur Immortelle.

COCO DE SÉRÉNITÉ – RELAXING BLUE

– A deep relaxation –

Indulge in a moment of  pure  serenity…  A  blend of essential oils known for their relaxing properties lets you slip into a cocoon of calm and peacefulness. PDO    (Protected    Designation    of    Origin)  lavender from  Provence  is  combined  with  sweet   orange, bergamot, mandarin and geranium, for a moment of well-being and relaxation. Discover four exceptional products: the Relaxing  Candle  (available  in  both a standard size and an exclusive, prestige, 3-wick version), Relaxing Pillow Mist, Body Soap and Home Perfume Refill (to use with a diffuser).

 

SOURCE D’HARMONIE – HARMONIZING GREEN

– Rediscover yourself –

Get back in tune with your inner self… Imagine an impromptu stroll through the woods of Provence, breathing in the resiny scent of the pine trees and listening to the murmur of the forest.

L’OCCITANE evokes this tranquil experience in a blend of cypress, thyme, eucalyptus, juniper and ylang-ylang essential oils, to bring a feeling of harmony. Choose from the Harmony Candle, Home Perfume, Body Soap and Home Perfume Refill (to use with a diffuser).

SOUFFLE DE LIBERTÉ – REVITALIZING TURQUOISE

– A breath of fresh air –

Breathe in and imagine that feeling of  freedom  when you  walk  along  the   cliffs,   looking   down onto the sea below. Now imagine those cliffs are in Provence and you’re gazing at the turquoise waters of the Mediterranean Sea. The wind rises from the ocean, bringing a burst of intense freshness, as if to quell the summer heat and let the earth breathe again. L’OCCITANE has captured this bracing freshness in an invigorating blend of mint, pine, rosemary, sweet orange and litsea cubeba, for moments of well-being and vitality. The Revitalizing Candle is joined by a Home  Perfume,  Body  Soap and Home Perfume Refill (to use with a diffuser).

DOUCEUR IMMORTELLE – UPLIFTING YELLOW

– A moment that makes you smile –

After a long warm day, the earth of Provence releases its most exquisite scents, mixed with herbs and flowers. Landscapes reveal rich ochre hues kissed by the fading sun. This is the perfect time to soak up the warmth of Provence as you sit around a table on a balmy evening, simply enjoying the company of others. Essential oils of immortelle, basil, cypress, eucalyptus and litsea cubeba come together in a fragrance that’s deliciously aromatic. It’s the kind of scent that leaves you smiling and feeling good inside, the scent of joie de vivre… And it lies at the heart of our Uplifting Candle, Home Perfume, Body Soap  and  Perfume  Refill  (to use with a diffuser).

 

 

B E A U T I F U L G I F T S S T R A I G H T F R O M P R O V E N C E

 

 

 

 

The Guest Soap Set

Our Guest  Soap   Set   comprises   four   drop-shaped   soaps   held in an irresistible box. Decorated with illustrations of plants and fruits, the box opens like a book to reveal the soaps nestled inside, each one engraved with the name of its scent: Source d’Harmonie, Souffle de Liberté, Douceur Immortelle and Cocon de Sérénité. Palm oil-free and gentle on the skin, these soaps create a creamy lather and leave hands clean and fragrant.

The Perfume Diffuser

Held in an elegant blue and white box decorated with botanical illustrations, our  newly   designed  Home  Perfume  Diffuser  has a soft, curved shape that’s reminiscent of a drop of essential oil. Both beautiful and functional, it makes a delightful decorative object. Just add your favourite Home Perfume Refill and a few reeds to create a fragrant atmosphere.

 

The Prestige Relaxing Candle

Let there be light! If you’re looking for a candle that’s a little bit special, look no further than our prestige  Relaxing Candle. Made with vegetable wax and sustainably sourced palm oil, it diffuses the relaxing scent of our Cocon de Sérénité blend of essential oils. Available exclusively in selected stores and from our website,    this large-sized, long-lasting candle is held in a stylish box covered with intricate botanical illustrations. It’s quite the showstopper – and a gift that can’t go wrong.

 

T R U E T O O U R C O M M I T- M E N T S

 

At L’OCCITANE, our commitments shape the way we work with others, develop our products, source our ingredients and set our priorities.

Many of these commitments are reflected in our new collection for the home.

 

 

 

CELEBRATING CRAFTSMANSHIP

As part of our commitment to showcasing the exceptional skills and eye for detail of artisans, we worked with a renowned porcelain manufacturer in Limoges: Maison Bernardaud.

 

RESPECTING BIODIVERSITY

All our soaps are palm oil-free, while our candles are made with 100% vegetable wax and sustainably sourced palm oil.

 

REDUCING WASTE

Our Home Perfume Diffuser refill bottles are made from 100% recycled PET plastic, while the glass candle jars can be recycled or upcycled into mini vases, pen holders, etc.!

 

SUPPORTING PRODUCERS

Among the ingredients we’ve used, you’ll find high-quality PDO lavender and immortelle essential oils, sourced from local producers. Many of our producers have been working with us for over a decade and have multi-year contracts with L’OCCITANE.

 

 

REGIONAL PRICE LIST

Perfumed Candles 140G

109 AED – 109 SR – 109 QAR – 8.5 KD – 11.25 BD – 21 JD – 45,000 LBP

 

Body Soaps 200G

59 AED – 59 SR – 59 QAR – 4.5 KD – 6 BD – 11.5 JD – 25,000 LBP

 

Home Perfumes 100ML

119 AED – 119 SR – 119 QAR – 9.5 KD – 12.25 BD – 23 JD – 49,000 LBP

 

Home Perfume Refills 100ML

75 AED – 79 SR – 75 QAR – 6 KD – 7.75 BD – 14.5 JD – 31,000 LBP

 

Relaxing Pillow Mists 100ML

99 AED – 99 SR – 99 QAR – 7.75 KD – 10.25 BD – 19.25 JD – 41,000 LBP

 

The Guest Soap Set 4x25G

109 AED – 109 SR – 109 QAR – 8.5 KD – 11.25 BD – 21 JD – 45,000 LBP

 

 

The Perfume Diffuser 100ML

119 AED – 119 SR – 119 QAR – 9.5 KD – 12.25 BD – 23 JD – 49,000 LBP

 

The Prestige Relaxing Candles 450G – Exclusive to some stores

335 AED – 345 SR – 335 QAR – 26.25 KD – 34.5 BD – 64.75 JD – 138,000 LBP

 

Novelties available in store and on our website from October 31st, 2019.

 

 

L’OCCITANE PR CONTACT

Marie-Capucine Akilian

Senior Communications Director

+971 (0)4.455.61.26,

Marie.Akilian@havasprme.com

Havas PR Middle East

 

ABOUT L’OCCITANE EN PROVENCE

L’Occitane is a global, natural and organic ingredient-based cosmetics and well-being products manufacturer and retailer with strong regional roots in Provence, France. With stores all over the world and a growing presence in the Middle East, the brand is committed to developing and retailing high quality products that are rich in natural and organic ingredients of traceable origins and respect for the environment.

 

 

For more information, please visit: me.loccitane.com

 

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