Valera Launches Its Professional Hair Styling Range in the UAE

Valera Launches Its Professional Hair Styling Range in the UAE

UAE – November 3, 2019: Valera, award-winning Swiss hair specialists has partnered with The New Store (TNS) to launch its Professional Hair styling range of hairdryers and styling products/accessories in the UAE.

The new innovative and stylish range is engineered to suit different types of hair and styling needs for both men and women. Valera’s easy-to-use range comes with several features such as – powerful air flow with ions to protect hair from drying out/breakage while delivering a faster blow dry and a soft shine and smooth finish to the hair, and it’s cool-touch nozzle prevents burns and allows a good grip for precision styling. Most of its styling products come with a soft long-lasting three-meter cord and a patented swivel device ‘Rotocord’ to prevent tangles/ accidents.


In addition, it has launched a lightweight colourful range for teens and Swiss Bébé, a gentle and safe infant hair & body dryer for babies and toddlers. Most of Valera’s products come with a vanity bag for stylish and protective storage that are made in Switzerland.


Petar Cerimanovic, Sales Manager, Valera said, “In the last 64 years, we have perfected and produced professional hair styling products that are used by the world’s high-end salons and leading hotels. We are happy to partner with TNS to bring our advanced collection now for consumers in the UAE. “


Salahuddin AbdulJalil, COO,The New Store LLC said, “We are very excited to partner with Valera as they are the world’s best hair styling professional products; offering unparalleled quality and style at most competitive prices compared globally.”


About The New Store

The New Eastern Store was established in 1962 with one retail outlet in Dubai. From humble beginnings The New Store, as it later became known, has flourished over the last 60 years partnering with world renowned Brands mainly from Europe, offering the best in class to UAE consumers. The New Store is part of the Mostafa Bin Abdullatif Investment Company. For more information, please visit

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