Peru trade relations to scale new heights with Expo Peru in Dubai
Waiting for starring participation at Expo 2020 Dubai, the first Peru Expo in Dubai will feature a delegation led by Mr. Edgar Vásquez, the Minister of Foreign Trade and Tourism; Mr. Luis Torres, the Executive President of PROMPERÚ.
Dubai – October 29, 2019: Peru, the highest ranking Latin American nation, presents a constellation of organizations at Expo Peru Dubai 2019 as part of continuing its strategies to generate business opportunities, increase commercial relations and contribute to the positioning of the exportable supply in the Arab countries and Southeast Asian markets, promote Peru as an attractive tourist destination and official launch the Pavilion project for Expo 2020 Dubai with the first stone upon.
A high-level delegation, led by Mr. Edgar Vásquez, the Minister of Foreign Trade and Tourism, Republic of Peru; and Mr. Luis Torres, the Executive President of the PROMPERÚ, is visiting the UAE as part of the Expo Peru Dubai, taking place at Four Seasons Dubai at Jumeirah on November 3 and 4. The exhibition will feature a total of 50 organizations including 39 exporting companies and 11 from the tourism sector.
With the Expo Peru Dubai, the delegation plans to hold 350 business meetings and close commercial agreements with hundred companies from Arab countries and Southeast Asian markets with the objective of specifying USD $22 million in commercial opportunities for Peru’s maritime and forest resources and export-oriented agribusiness.
“Peru plans to increase the volume of non-traditional exports over 12.6 per cent. We are seeking new markets for trade mainly in superfoods, alpaca and coffee. As one of the most biodiverse countries on the planet, Peru has an inexhaustible supply of fruits, grains and vegetables with unbeatable flavors and health benefits, making Peru a land of unique delights,” said Mr. Edgar Vásquez, the Minister of Foreign Trade and Tourism of the Republic of Peru.
Commenting on the event, Mr. Luis Torres, the Executive President of PROMPERÚ, said: “We are glad to organize the Expo Peru Dubai, which generates new opportunities for large and small businesses from all regions of Peru. Peru is increasing presence of its products in the Asian continent. The event will help us establish strategic alliances, strengthen the trade relations between Peru and the UAE; expand and consolidate the sales of companies currently exporting to markets in the Middle East and Asia.”
At the Expo Peru Dubai, the delegation will present a wide range of products and touristic attractions, as its iconic Machu Picchu Inca citadel. In the region, Peru has an opportunity mainly in the agricultural sector with blueberries, mango and avocado, truffle or avocado oils, as well as spices and condiments.
“Peru is ready to show its full capacity in trade, culture heritage, tourism and beauty at the Expo 2020 Dubai, the biggest expo ever and the first Expo in the Middle East region, where we will demonstrate our capacity as the largest reserves of silver in the world, as well as the largest gold, lead and zinc reserves in Latin America. Peru has products that are unique in the world in various fields, ranging from agricultural products and crafts to its gastronomy,” Mr. Torres elaborated.
BUSINESS WITH PERU
Peru is one of the ten major suppliers of food in the world. The UAE ranks fifth on average in Peruvian ex-ports to Asia, and four of Peru’s top five export markets are in Asia. Peru has signed 17 trade agreements with major economies of the world including the USA, China, the EU, APEC and Pacific Alliance, among others.
PROMPERÚ positions Peru in the global scene by promoting the nation’s image as a tourist destination and producer of value-added products, thus contributing to the nation’s sustainable and decentralized development. Aimed to boost the exports of the agricultural sector, PROMPERÚ has developed sector wise national brands like ‘Super Foods Peru’, ‘Coffees from Peru’ and ‘Alpaca del Perú’ for textiles.
Peru has an extensive network of trade agreements, which generate opportunities to develop the exports. The UAE is a market with high purchasing power, thus the right market to focus the efforts of Peruvian companies.
In 2018, non-traditional Peruvian exports to the UAE reached USD 444 million. The trade until July in 2019 reached USD 429 million showing a 235 per cent growth compared to the same period of 2018. The demand for Peruvian fresh mangoes increased by 88 per cent, frozen avocado at 164 per cent, quinoa in grain at 18 per cent, fresh pomegranates at 17 per cent, kiwicha at 259 per cent and beans at 48 per cent.
Moreover, Peru is in the process of moving towards a circular economy. The country has been the fastest growing economy in Latin America over the last decade, posting positive rates for 18 years until last year. Peru currently has trade agreements with the main economies of the world, such as the US, China and the EU. It also belongs to trade blocks such as the Asia-Pacific (APEC) Economic Cooperation Forum and the Pacific Alliance.
PERU AT EXPO 2020 DUBAI
Peru leads the Latin American nation’s massive preparation for Expo 2020 Dubai, for this November 3, the Minister of Foreign Trade and Tourism will attend the groundbreaking for Peru at the Expo 2020 site in the presence of top officials.
As the theme of the country’s participation, “Timeless Peru” the curved lines that predominate in the architectural design of the Peru’s pavilion evoke the path that Peru has traveled throughout its existence, an infinite path that is nourished by numerous influences and events that have shaped our identity. Like the logo of Marca Perú (‘Peru Brand’) and the spiral shape that the letter P adopts, this path begins at a point in time and from there it is born, travels, extends, stops and returns to its origin.
Expo 2020 Dubai will be one of the most highly-attended world expos in history. About 10 per cent of the Expo 2020’s total visitors, estimated at 14.5 million people during six months between October 2020 and April 2021, are expected to visit Peru pavilion.
“Peru participates in the Expo 2020 to promote Peruvian products for export, secure trade commitments and foreign investment, increase the flow of tourists and cultural promotion, and consolidate the positioning of the Peru Brand internationally. Peru will present its wonders to the world at the Expo 2020 Dubai” Mr. Eduardo Ferreyros, Commissioner of the Peruvian representation at Expo 2020 Dubai.