Zbooni Powers WhatsApp Shopping At Fashion Forward Dubai

Zbooni Powers WhatsApp Shopping At Fashion Forward Dubai
Dubai-founded payment app will enable you to buy clothes instantly via chat platforms at the four-day fashion event
Fashion Forward Dubai will be introducing for the very first time the ‘Shop The Show’ marketplace

Dubai, UAE – 23rd October, 2019: Zbooni, the Dubai-founded payment app, will allow visitors to Fashion Forward Dubai the opportunity to instantly purchase the clothes on show. The four-day extravaganza takes places at Dubai Design District (d3) from 30 October until 2 November, featuring home-grown brands, independent designers and international collaborations.
Designers will be able to chat in real-time with customers at the event and then, using Zbooni, share bespoke payment links over WhatsApp (or any other chat platform). The end customer just has to input their credit card details, which takes under a minute, and the payment is made.
For the very first time, Fashion Forward Dubai will introduce the all-new ‘Shop The Show’, a digital platform that makes it easier for consumers to connect with brands and enable real time sales.
Ramy Assaf, co-founder and CEO of Zbooni, said: “We’re delighted to collaborate with Fashion Forward Dubai, and showcase technology which will allow the designers to complete orders with customers at the event. We’re keen to empower independent retailers and SMEs to do business, and what better place to showcase the capabilities of our app than with the region’s most fashionable entrepreneurs.”
Bong Guerrero, CEO and Co-Founder of Fashion Forward Dubai, said: “We live in a culture of immediacy. In the October 2019 Edition, we are pulling at the seams of tradition by making designers’ collections immediately available for purchase. As part of our efforts to evolve Fashion Forward Dubai into a fully integrated offline and online fashion platform, we are excited to launch ‘Shop The Show’, a new digital marketplace that connects consumers directly with the brands, while watching their shows, and beyond. By fusing FFWD’s fashion expertise with Zbooni’s tech prowess, we can bridge the gap between availability and accessibility, bringing new energy and excitement to the world of fashion.”
Zbooni is currently completing millions of dirhams of orders a month and is witnessing an average of 30% month-on-month growth. The company, which was founded in 2017, has already acquired over 25,000 app downloads, and is expanding all across the MENA region.
More information can be found at Zbooni.com and also on Instagram and Facebook.

About Zbooni
Zbooni is a technology company and app that was founded in Dubai in 2017. The connected chat commerce app enables merchants to easily conduct transactions with customers via preferred social media and chat services. The company was incubated at Facebook, the world’s largest social media network, and is backed by regional and international organisations, including Chalhoub Group, Middle East Venture Partners and B&Y Venture Capital.

About the Zbooni app – How Does It Work?

MERCHANTS/BUSINESSES – Merchants download the Zbooni app, set up an account, simply describe the products that they want to sell (with the price) and then share the link with customers via any messaging platform – such as WhatsApp, Facebook Messenger or Instagram DM.

The merchant can craft a bespoke interactive concierge service, building a cart on behalf of the customer – ready for checkout.

END CONSUMERS – Customers receive the link, where they can review the items and price, and make a fast, secure payment. There is no need for the customer to download Zbooni, as they simply access the payment page via their mobile browser. At any stage, the merchant or customer can discuss additions or amendments to the order, for a truly bespoke service.

Both merchant and end customers are connected throughout the journey via their favourite messaging service, and receive automated invoices, as soon as payment is made.

About Fashion Forward Dubai
Fashion Forward Dubai is the definitive fashion platform for Dubai and the Middle East – which provides a platform and a progressive direction for fashion, owned and produced by FFWD Events. Key components of Fashion Forward Dubai include catwalk shows and presentations by the best couture and ready-to-wear designers from across the globe, with an emphasis on regional talent; A curated retail space dedicated to accessories designers; the d3 Fashion Talks, brand and partner activations; social events which foster relationships with the region’s fashion industry leaders, and networking opportunities, cultivating synergy across the various stakeholders in the regional fashion landscape.

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