Rado launches new boutique with Hrithik Roshan at The Dubai Mall
Indian movie star and brand ambassador of RADO, Hrithik Roshan inaugurated the opening of the new Rado boutique alongside the endorsement of the Rado HyperChrome showcased in his new movie ‘WAR’
(Dubai, UAE – October 10th) Rado, the globally recognized Swiss watch brand, opened its new boutique at The Dubai Mall along with their brand ambassador and Indian movie star, Hrithik Roshan, on the evening of Thursday, October 10th. The new boutique is one more addition to the line-up of Rado’s presence in the GCC region for watch enthusiasts and will include their latest product offerings, the moment they are launched in the region.
The opening event of the boutique also showcased the Rado HyperChrome Automatic Chronograph, which was worn by Hrithik Roshan in his new movie ‘War’. The sleek and gleaming black, high-tech ceramic was seen as a perfect fit to the sophisticated masculine personality of the Indian movie star, especially in his action-packed and fast paced role of an Indian agent in the movie. “Hrithik has a winning persona that exudes confidence. Rado HyperChrome Automatic Chronograph is a cutting edge, stunning watch that fits completely with his character in our film and we found this synergy perfect.” added movie director, Siddharth Anand.
The case and bracelet in high-tech ceramic is supremely scratch-resistant and comfortable to wear – a must for discerning action heroes on the go and with Hrithik; Rado has found an ambassador who shares their dedication to innovation and the ability to constantly push boundaries. With the Rado HyperChrome Automatic Chronograph, Hrithik has found a watch that can keep pace with his incredible, action-packed life – both on and off screen.
The new collections of Rado are also available at all Rivoli outlets across the UAE, who are the distributors and partner of Rado in the Middle East.
Rado is known as the Master of Materials for the way it has revolutionised traditional watchmaking, leading the industry by introducing high-tech ceramic, ultra-light high-tech ceramic, colourful high-tech ceramic and Ceramos to its design-led collections. An award-winning designer with numerous prestigious international prizes to its name, and considered the most forward-thinking design player in the watch industry today, Rado has always been a pioneer and leader, setting the standard and raising the bar.
About Yash Raj Films
Yash Raj Films [YRF] is one of India’s oldest and most respected story-tellers. A decade old film & entertainment company with a fully integrated presence across the entire value chain covering everything from production, worldwide distribution, marketing, home entertainment & brand partnerships to design, licensing, consumer products, interactive media & talent management with offices across India and in US, UK & UAE differentiates it from all studios in the country.
Rado HyperChrome Automatic Chronograph
Movement ETA 2894-2, automatic chronograph, 37 jewels, 6 hands, date between 4 and
5 o’clock, 42-hour power reserve, black oscillating rotor, decorated movement
Case polished black high-tech ceramic case, monobloc construction
polished black high-tech ceramic bezel with engraved tachymeter and
filled with white lacquer
polished stainless steel side inserts with hardening treatment
polished black high-tech ceramic case back with sapphire crystal
stainless steel crown and pushers
curved sapphire crystal with anti-reflective coating on both sides
water-resistant to 10 bar (100m)
Dial black, rhodium coloured applied indexes with white Super-LumiNova®
rhodium coloured applied Arabic numbers
rhodium coloured moving anchor symbol
silver coloured printed Rado and Automatic logos
Hands rhodium coloured with black veneer and white Super-LumiNova®
rhodium coloured second hand with red tip
rhodium coloured small second hand with black veneer
rhodium coloured hour and minute counters
Bracelet 3-row polished black high-tech ceramic outer links
matt black high-tech ceramic middle links
titanium 3-fold clasp with black high-tech ceramic openers
Dimensions 45.0 x 50.3 x 13.0 (WxLxH in mm)