RAKBANK Becomes the Exclusive Banking Partner of Dubai Festivals and Retail Establishment
Dubai, United Arab Emirates, 30 September 2019: The National Bank of Ras Al Khaimah, RAKBANK, and the Dubai Festivals and Retail Establishment, DFRE, have signed a multi-year strategic partnership agreement that designates RAKBANK as the exclusive banking partner of DFRE’s retail calendar.
The partnership assigns RAKBANK the rights as the ‘Key Sponsor’ to DFRE’s annual retail events including the eagerly anticipated Dubai Shopping Festival, the rewarding Dubai Summer Surprises, the 3-day Super Sales and many more retail festivals that take place all-year round. This will allow RAKBANK Credit, Debit and Prepaid cardholders to enjoy a plethora of benefits such as exclusive shopping privileges and additional offers and promotions.
The signing ceremony was attended by His Excellency Helal Saeed Al Marri, Director General of Dubai Tourism; Ahmed Al Khaja, CEO of DFRE; Peter England, Chief Executive Officer of RAKBANK; Frederic de Melker, Managing Director of Personal Banking; Nitin Agarwal, Director Cards Business at RAKBANK, along with additional senior management representatives from both RAKBANK and Dubai Tourism.
Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), commented: “We are thrilled to have RAKBANK as the exclusive banking partner of Dubai Festivals and Retail Establishment’s (DFRE) annual Retail Calendar and are incredibly grateful for their continued commitment, innovation and passion. We are confident that this multi-year partnership will continue to enrich and drive the success of the Retail Calendar, providing RAKBANK cardholders with attractive benefits and unique rewards. We remain committed to fulfilling ambitious retail strategies alongside the city’s leading entities to make Dubai one of the most desirable shopping locations in the world.”
Frederic de Melker, Managing Director Personal Banking at RAKBANK, commented: “The promotions and celebrations that Dubai Festivals and Retail Establishment (DFRE) orchestrate throughout the year not only offer residents and visitors unrivalled shopping experiences, but also play a key role in supporting the efforts to diversify UAE’s economy. Our partnership with DFRE is built on the premise of working jointly to enhance value for shoppers and exploring innovative solutions that provide our cardholders a superior retail experience in Dubai. The effort will also provide a positive stimulus to increase footfall at malls and support Dubai’s already thriving retail industry. The DFRE retail events that are spread across the year are much anticipated by consumers, with thousands of shoppers taking full advantage of the sales, offers and exclusive discounts offered. This is yet another reason for shoppers to apply for a RAKBANK card and start a new banking relationship.”
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