Spring Summer 2020 Collection
Milan, 20th September 2019 – The Loro Piana spirit is soft, in every sense.
The pervading feeling of lightness is conveyed in ways that involve all the senses: the touch of materials of the noblest kind and the suppleness of engaging textures; the sight of painterly, pleasurable hues; the ease of feminine, natural shapes that follow the body as it moves.
The Spring Summer 2020 collection is a journey of fluid shapes carrying a chromatic excursus from the warm tones of a Mediterranean sunrise to the cold, night notes of an Atlantic sunset. The silhouette is gentle, emphasizing the fluidity of cut and fabric, either tied at the waist with a spontaneous gesture or left flowing in its signature midi length full of grace.
The message is sophisticated and spontaneous: clothing that moulds with the individual.