TAG HEUER LAUNCHES LIMITED EDITION GREEN AQUARACER IN THE KINGDOM OF SAUDI ARABIA (KSA)

TAG HEUER LAUNCHES LIMITED EDITION GREEN AQUARACER IN THE KINGDOM OF SAUDI ARABIA (KSA)
An innovative timepiece that blends fashion with functionality, the new green Aquaracer pays homage to the dominant green in the KSA flag.Leading Saudi tastemakers and Key Opinion Leaders feature in new ad campaign to showcase green Aquaracer

Saudi Arabia – 15th September 2019: TAG Heuer has unveiled its limited edition Aquaracer with a striking green bezel, that has been inspired by the dominant color in the flag of the Kingdom of Saudi Arabia (KSA). The KSA limited edition timepiece will also feature a steel screw-down case back with a special engraving “KSA LIMITED EDITION” and is numbered out of 200, as only 200 pieces have been created. The special KSA limited edition Aquaracer will be available across Saudi Arabia from 23rd September 2019.

Offering a unique double security clasp and unidirectional turning bezel, the limited edition green Aquaracer is water resistant up to 300 feet and a unique example of TAG Heuer designed technology, merged with aesthetic prowess. Complimented by a stainless steel bracelet and fine brushed steel folding clasp, the hour and minute hands are illuminated by white superluminova and enable the wearer to easily tell the time, regardless of whether it’s night or day.

“TAG Heuer has had a presence in Saudi Arabia for many years and we are proud to have the opportunity to release a limited edition Aquaracer that bears a special meaning. Reminiscent of the green color of the Saudi flag, we are happy to introduce the KSA limited edition Aquaracer with a green bezel and look forward to many more years of prosperity and progress,” said Paul Boissonnet, Brand Director for TAG Heuer Middle East.

As part of the launch for the green Aquaracer in Saudi Arabia, TAG HEUER unveiled a local campaign that featured four prominent tastemakers and key opinion leaders from the Kingdom. Exemplifying the brand values of high performance and not cracking under pressure, the four participants are:
Raha Moharrak – First Saudi woman to climb the Everest
Ibrahim Basha – Filmmaker and leading vlogger
Muath Al-Essa – Pro Drifter and breast cancer awareness advocate
Mohammad al-Sahlawi – Celebrated Saudi Arabian footballer

Facts and figures: TAG Heuer Aquaracer – KSA LIMITED EDITION

Movement
Calibre 5 automatic

Display
Date, hour, minute and seconds

Case
Diameter 43 mm, stainless-steel case, unidirectional turning bezel, flat sapphire crystal with anti-reflective treatment, polished screw-down crown at 3 o clock, water-resistant to 300 m (30 bar)

Dial
Black sunray brushed dial, rhodium-plated indexes and hands with white SuperLuminova®

Strap
Steel bracelet with diving extension, stainless-steel folding clasp with double safety push-buttons

About TAG Heuer
In 1860, at the age of 20, Edouard Heuer founded his watchmaker’s workshop in the Jura Mountains of Switzerland. Creating the Mikrograph in 1916, sponsoring Formula 1 teams in the 1970s or launching the first luxury connected watch in 2015 are just a few examples of the major technical innovations, ultimate accuracy and passion for disruptive design that define our unique spirit. Headquartered in La Chaux-de-Fonds, TAG Heuer operates in four production sites – mastering the whole watchmaking process – and is represented on all continents through 4,500 points of sale, including 170 TAG Heuer boutiques that are now directly available on http://www.tagheuer.com in selected countries. TAG Heuer timepieces are designed for those who love challenges. Our influence is enhanced by our unique communication based on three pillars: sport, lifestyle and heritage, embodying our legacy and DNA. Our partnerships and ambassadors illustrate our open-minded and open-door culture, with the most prestigious and avant-garde names teaming up with TAG Heuer: the Red Bull Racing Formula 1 team, the Formula 1 Monaco Grand Prix, the Formula E championship, the biggest football leagues in Europe, the Americas and Asia, trendsetter Cara Delevingne, and actors Chris Hemsworth and Patrick Dempsey.
#DontCrackUnderPressure is much more than just a claim – it’s a state of mind. Find out more at http://www.tagheuer.com
Instagram: @tagheuer, Twitter: @TAGHeuer, Facebook: http://www.facebook.com/TAGHeuer
Downloads
All press material can be obtained free of charge at https://presscorner.tagheuer.com/directlogin
For further information, please contact:
Zaib Shadani, Managing Director
Mobile: +971 50 9116138
Email: zaib@shadaniconsulting.com

Sonja Hagmann, International PR Manager
Tel. +41 32 919 81 52
Mobile: +41 79 898 54 73
E-mail: sonja.hagmann@tagheuer.com

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