Rock Star Chefs Gathering at “Restaurants, Cafés & Lounges” in Dubai Next October

Manufacturers, suppliers, and hospitality business experts gathering to discuss design, management & innovation of hospitality projects to keep pace with changes in consumer behavior

Rock Star Chefs Gathering at “Restaurants, Cafés & Lounges” in Dubai Next October

September 9, 2019 – Dubai, UAE – Manal Al Alem the queen of the Arabian kitchen and Thomas Gugler, President of the International Chefs Association will be sharing their thoughts and insights at the first edition of “Restaurants Cafés & Lounges” Conference and Exhibition  held on the 7th& 8thof October 2019, at Roda Al Bustan Hotel with the theme of Improving efficiency and delivering an improved holistic experience to cater to the rapidly changing consumer behavior.

The first of its kind event in the region is organized by Great Minds Event Management, with the goal of gathering a selected group of F&B and hospitality experts, to discuss improving efficiency and delivering an improved holistic experience to cater to the rapidly changing consumer behavior in the F&B sector, and to help restaurants, cafés, and lounge owners and F&B stakeholders to discover the latest strategies that can drive innovation across all business functions to survive and grow in an ever changing business environment.

The event’s activities will include onstage celebrity chef interviews with Chef Thomas A. Gugler, President, World Association of Chef’ Societies, and Chef Manal Al Al Alem “The Queen of Arabian Kitchen”, in addition to Workshops and Emerging brands spotlight sessions.

“Restaurants Cafés & Lounges” conference and exhibition is gathering some of the most famous experts in hospitality sector to discuss improving efficiency and the recent methods of providing a distinctive consumer experience in F&B sector discovering the latest trends followed by professionals and decision makers in the design and construction of restaurants and the latest trends in furniture selection, and the importance of employ technology over two days of panel discussions, workshops and presentations.

Leila Masinaei, The Managing Partner of Great Minds Event Management said: “We are organizing Restaurants Cafés & Lounges to bring together all the stakeholders involved in creating business models from menu selections, growth strategies, location mapping, to technology implementation, from across the Middle East & North Africa”.

“The number of F&B outlets in the region is increasing, with new concepts popping up daily, while the existing restaurants, cafés and lounges are actively scouting for new strategic locations to expand their business. However, we noticed in the last few years, the F&B sector has been struggling to catch up with the rapidly changing consumer trends, behavior and habits. Technology disrupting the market greatly and the economy’s effect on consumer’s spending patterns have made many previously successful businesses obsolete, losing their business and customers to raising competition. We saw the necessity to invite top experts and stakeholders to brainstorm new strategies to cope with the ever-changing consumer behavior and maximize the gains from technological advancements”, Masinaei added.

Arvind Shekar, the Event’s Director, said: “More than 250 participants from 25 countries, most of whom are business owners, operations chiefs, chefs and food and beverage hospitality experts, will discuss the latest consumer trends and growth strategies in the Middle East and North Africa market to share their experiences”.
“Restaurants, Cafés, & Lounges will honor 5 industry leaders with 5 awards, and the event will include a Chef Contest, in addition to 3 workshops, plus a Cocktail Zero Live demo bar: a concept in which ICCA Dubai in partnership with Alembic will showcase a whole range of non-alcoholic innovative drinks.” added Shekar.
“The event will include interviews with celebrity chefs on stage with Chef Thomas Gugler, President of the International Chefs Association and Chef Manal Al-Alam, Queen of Arab Cuisine.

Rock star chef Thomas Gugler, President of the International Chefs Association “I look forward to fruitful discussions, exchanging ideas and work experiences and supporting colleagues from all countries around the world”.

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