MAXIMAL OR MINIMAL: WHICH END OF THE STYLE SPECTRUM ARE YOU? unveils the world’s first half and half hotel room  


  • Which is your side of the bed?: com creates the So Extra So Chic suite, the world’s only half minimalist, half maximalist hotel room
  • Individualism is new style “suite spot”: Almost a third of millennials strive to be unique over on-trend (29%) or polished (9%)
  • Celeb style: Emma Watson (25%), Beyonce (22%), David Beckham (29%) and Will Smith (34%) are millennials’ fave style icons
  • Stylin’ beats wining and dining: When picking a hotel, suite style is more important to millennials than food & drink and freebies. Literally style over substance.


[UAE, 2 September 2019]: today unveiled the world’s first half and half hotel suite, the ‘So Extra So Chic’ suite – a room split literally straight down the middle, where half is uber-maximalist and half ultra-minimalist. Now there is a real reason to fight over which side of the bed you want! has paired Johnny Wujek, the ‘so extra’ style powerhouse behind the likes of Katy Perry and Mariah Carey’s iconic looks, with Kaitlyn Ham, the ‘so chic’ minimalist fashionista, to create this unique suite at The Curtain, London. Check out this video to see more about the suite.


Whether you love bold tropical prints or crisp white linen, this room ticks all the style boxes. The ‘So Extra So Chic’ suite is available to book here from today until the end of October exclusively on and is tucked away in one of the world’s coolest neighbourhoods, London’s Shoreditch.


New research from reveals ordinary is over! If you’re not living life to the max, you’re nowhere. It’s all about ultra-individualistic style, with millennials more than twice as likely as their parents to want to be seen as unique (29% vs 14%)*. And attention-loving millennials would prefer to be interesting (20%) than on-trend (13%), polished (9%) or expensive, darling (9%).


The two ends of the style spectrum, minimalism and maximalism, are all about individualism and living your best life. Minimalism with a touch of scandi-chic has been ‘slaying’ it for years, but new trend in town – maximalism – gives permission to clashing styles, textures, patterns, bonkers prints and colours all coming together in one space.


Johnny Wujek’s So Extra side of the hotel suite features golden ornaments, monkey lamps and a luminescent mini bar, curated by clashing prints, layered colourful rugs and wallpaper that could send you cross-eyed. Contrasted with pared back, clean lines and minimalist monochromes on Kaitlyn Ham’s So Chic minimalist side, where a statement white leather lounge chair, bespoke line-drawing art, décor pieces in muted tones and a plush wool throw finish the look.


Minimalism is still ‘on fleek’, with millennials loving it for being chic (18%) and classy (32%). But, a whopping third (33%) of people also classed the Scandi style as basic – ouch! At the other end of the spectrum, stand-out style loving millennials dig maximalism, which they describe as extra (29%), wacky (15%) and fun (36%). Top celebrity style icons were revealed as Emma Watson (25%), Beyonce (22%), David Beckham (29%) and Will Smith (34%).


Even when it comes to travel and hotels, looks count. The style of the hotel (22%) is more important to millennials than the facilities included in the hotel (14%) or what freebies they can get (13%).


Commenting on the room, Johnny Wujek said: “I wanted my side of the room to feel exciting and EXTRA but also comfy and cozy. It’s a touch of overgrown Great Expectations with a dash of California casual. Style is all about self-expression and, clearly, I have a lot to express. Baby, you better stand out in this world.”


Speaking about her minimalist half of the suite, Kaitlyn Ham commented: “I took inspiration from modern mid-century design to create a space that feels open and calming. All the pieces were chosen for their style and functionality with a focus on quality. The space should feel modern and light yet have an inviting warmth that makes it feel like home.”


Liz Oakman, Senior Director and General Manager EMEA, from says, “No matter if it’s shades of grey or an explosion of patterns, we love that people want to stand out with their unique style even when they travel. At, we’re all about trying new things, so with the So Extra So Chic suite, style-loving travellers out there can experience both ends of the minimal, maximal spectrum. Now all that’s left is picking which side of the bed you’re on!”


The #SoExtraSoChic hotel suite, exclusive to, is now live at The Curtain Hotel in London, and available to book now until 29 October 2019 (subject to availability) from AED 1,567 per night. Find out more about the room here.


Pick your side in this incredible suite with here or download the mobile app.


How to book:

  1. Visit com
  2. Search for The Curtain, London and your chosen stay dates

On the property page search results, you can choose your preferred room type. Select ‘So Extra So Chic Suite’.


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