• Available in the UAE, the newest model comes in 55” & 65” variants
  • The latest models are available with licensed Netflix application
  • The new 4K UHD Smart LED TV is compatible with both iOS and Android devices

Dubai; 25 August 2019: A must-have for all homes this summer, Nikai electronics, one of the fastest growing and popular electronic and home appliances brand in the Middle East, Africa and Asia has officially unveiled the new elegant and technically advanced designed Platinum Series – 4K UHD Smart Android LED TV for the UAE market. With this launch, Nikai will be the first OEM (original equipment manufacturer) brand to introduce a TV with Bluetooth connectivity option and Dolby Stereo Sound.

Going beyond the realms of traditional TV, the platinum series has a stylish metal frame that is minimally accentuated with slim design. Additionally, for maximum viewing experience, the TV boasts an inbuilt 20W sound bar, HDR for that perfect sound effect. The feature list to include android 6.0, 1.5 GB RAM and 8 GB ROM.

The new Nikai TV range can be customized to enable viewers one-step access to their favorite content on a large screen at ease. The new model is also compatible with iOS devices and android devices at ease. The latest set of TVs will also come with licensed Netflix app and other smart app such as Twitter, Facebook, YouTube and Skype.

Mr. Sanjeev Jain (COO, Nikai Group) said, “We are pleased to deliver our most ground-breaking and immersive lineup to date, and to give users more than they ever thought was possible before. Bringing technology and innovative design on the same platform, our latest LED line is designed for users who want the best combination of picture quality, smart TV capabilities and design. This year’s lineup represents our largest screen size offering ever. It brings together advanced feature enhancements and exciting content to deliver a truly novel viewing experience and exceptional value. Launched at an extremely competitive price, the new television will be a game changer in the mid segment television market and will surely emerge as a trend setter.”

Priced at AED 1799 (55”) and AED 2499 (65”), the latest television will be available at Nikai’s showroom and Lulu hypermarkets.  The product will also be available through the company’s network in KSA and Morocco arkets, apart from the UAE.

This year’s flagship lifestyle TV model fits in any home decor providing consumers with more screen size options, stunning picture quality enhancements, incredible colors from every angle, exciting new design elements and required smart TV upgrades.


About Nikai

The Nikai Group is a global conglomerate with business interests in: Electronics & Appliances; General Trading; Food, staffing and outsourcing. Led by the visionary and diplomat-turned entrepreneur Paras Shahdadpuri, the Nikai Group of Companies has grown into an international operation from a humble trading enterprise in a time span of just two decades.

Nikai Electronics is the torchbearer brand of the group that symbolizes excellence at all levels. The unprecedented growth of the brand in an already saturated electronics market can be attributed to its promise of reliability. Today Nikai has established itself as a major brand in the region offering over 400 electronic and household appliances. Thus, labeling it as The Total Home Solutions brand. A trusted name in over 60 countries, it is easily one of the fastest growing names in the region.

The Nikai Group also broadened their horizon with consulting and staffing with TASC. TASC Outsourcing is a global staffing solutions company based in Dubai and Bangalore. The company specializes in outsourcing and staffing services to large companies around the world in various sectors such as banking/finance, call centers, energy, engineering, IT, sales and telecommunications.

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