COLE HAAN ANNOUNCES LAUNCH OF THE GENERATION ZERØGRAND
Cole Haan reaffirms its leadership in innovation with its most versatile product to-date.
Dubai, UAE– July, 2019 – Cole Haan, the iconic American lifestyle brand and retailer, is excited to announce the launch of its gender-neutral Generation ZERØGRAND Sneaker. Inspired by the next generation of professional talent who relentlessly work for what they believe in, Generation ZERØGRAND is crafted to empower this younger audience to stand up, step out, and leave their unique mark on the world.
Cushioned with Cole Haan’s proprietary Grand innovation for ultimate comfort and zonally engineered to maximize airflow and support, the Generation ZERØGRAND Sneaker with Stitchlite™ pushes materials beyond the limits, making it the perfect fit for the ascendant young professional. The outsole helps absorb pavement and provides a restorative spring to your step, while the one-piece tongueless upper design with alternating eyelet lacing system work in harmony to help lock in support.
Cole Haan Chief Marketing Officer and GM of Business Development, David Maddocks, notes, “More than just an extraordinary silhouette, Generation ZERØGRAND marks a pivotal moment in Cole Haan’s trajectory as a brand. We worked with young, urban professionals to identify the kind of shoe they want for everyday versatility and mobility as they go about their always-on lifestyles. They identified near weightlessness, outstanding cushioning, style versatility and the modernization of classic lines and craft—we delivered in spades. The Generation ZEROGRAND is a dress shoe, a sneaker and a casual shoe all at once.”
Cole Haan continues to push beyond extraordinary through the introduction of a new silhouette, which is a minimal and modern take on their iconic ZERØGRAND design, best known for optimizing versatility and comfort. Additionally, Generation ZERØGRAND with Stitchlite™ is the lightest ZERØGRAND style Cole Haan has made to date.
“More than ever, passionate, young consumers coming into the workforce are searching for footwear that can keep up with them and enhance their lifestyles. These shoes are uniquely crafted to wear weekday through weekend in a way that only Cole Haan can deliver.” said Cole Haan’s Chief Creative Officer, Scott Patt.
The Generation ZERØGRAND Sneaker with Stitchlite™ is available in all Cole Haan UAE, Kuwait and Bahrain stores. Generation ZERØGRAND with Stitchlite™ will be the first of many launches to comprise the Generation ZERØGRAND Collection for a culture in evolution.