Al Adil’s 41st branch at Silicion Oasis, Dubai

Bollywood actress Parineeti Chopra inaugurates Al Adil’s 41st branch at Silicion Oasis, Dubai

Al Adil Trading Co LLC, U.A.E.’s leading name for Indian food stuff expanded their presence in the region when they opened the 41st outlet of Al Adil at Silicon Oasis, Dubai. What is interesting to note is the fact that the inauguration happened immediately after Dr. Dhananjay Datar, Chairman and Managing Director of Al Adil got the coveted long-term Gold Visa, from the UAE authorities.

This is a clear example of  Dr. Datar’s long term plan for this region. The new outlet was inaugurated by Ms. Parineeti Chopra, the stunning and beautiful Bollywood actress in the presence of Dr. Dhananjay Datar, Mrs Vandana Datar, Finance Director. Rishikesh Datar, Director and Rohit Datar, Director. Dr. Dhananjay (Jay) Datar, who is is popularly known as Masala King, said that he wants to give back as much as possible to this wonderful country, that has been instrumental for his growth and has now recognized his contributions by providing him with the Gold Visa. “A huge crowd had turned up to to witness the inauguration, despite the hot weather. We are extremely happy to note that a record crowd of more than 50,000 people turned up for the opening of our outlet which is situated in the heart of Silicon Oasis at the Lynx Tower. The new outlet will meet the growing needs of people for high quality Indian food stuff.  Thanks to the support and the wholesome patronage extended by the expat as well as local population we are able to strengthen our presence in this part of the world. Our expansion plan is a growing testimony to the faith that our customers have in our products. Today Al Adil has become synonymous with high quality Indian foodstuff and we are planning to open more branches in the region soon,” he added.

“It is with a clear mind that we chose Parineeti Chopra to be the face of our inauguration. She is one of the highly educated and intelligent new generation Bollywd actresses. Though she initially aspired to pursue a career in investment banking, after obtaining a triple honours degree in business, finance and economics from Manchester Business School, she ventured into the film world. In addition to acting in films, Chopra is actively involved in charity work and supports a number of causes.

 She is an  ideal brand fit for us and today’s crowd is a strong testimony to the support she enjoys among her fans,” pointed out Dr. Datar. Ms. Parineeti expressed her happiness in attending the inauguration. “Mr.Datar is one of the most dynamic businessman I have met in my life. What inspired me to take up this assignment is because of the difference that Mr. Datar has made in the lives of Indians by bringing them quality Indian foodstuff at affordable prices. He has been a path breaking business man and is always active in exploring new opprtunities,” she said.

In the almost 30 years since opening its first store in the UAE, Al Adil has acquired a cult-like status among Indian expatriates. Al Adil Trading under the dynamic leadership of   Dr. Dhananjay Datar will offer a wide range of products covering pulses, atta, masalas, spices, sugar, ghee, pickles, basmati rice, other rice varieties, biscuits, namkheen and many other products at half price to our customers,” added Dr. Datar.

Dr. Datar appreciated the contributions made by Mrs. Vandana Datar to enhance the profile of Al Adil. “It is said that behind every successful man, there is a woman. I owe all my success to my wife Vandana. She has been a major influence in all my activities. She is a strong source of inspiration and I am thankful to her for the support that she has provided. There are times when I admire her high energy level. This motivates me as well as the entire team to reach out to our customers in a much better manner. Our products are noted for quality and over the years we have never had an instance of customer complaint on account of quality. For Indian expatriates as well as for expatriates from other parts of the globe, we have become the first choice when it comes to getting their preferred foodstuff including authentic masalas and spices. As a intrductory offer, we worked out a special deal of up to 50% off on over 100 different food stuff items at the Silicon Oasis branch for a limited,” said Dr. Datar.


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