MINI Middle East and Ascots & Chapels partner to launch premium ‘Visiting Tailor’ experience for the UAE’s best-dressed gentlemen
Luxury tailoring house and iconic motoring brand blend British heritage and style to create personalised tailoring and fashion experience
Dubai: MINI Middle East and Ascots & Chapels have announced a unique partnership that is poised to revolutionize the world of bespoke men’s tailoring in the UAE – the new ‘Visiting Tailor Service’.
Driving a MINI Clubman, Gary Sweeney and his expert team of bespoke advisors will visit the clients at their home or workplace. Delivering unrivalled men’s fashion in ultimate automotive style, the ‘Visiting Tailor Service’ means every man can now look his best, no matter the time or the place.
The collaboration combines the heritage of the world-famous MINI marque and the new MINI Clubman with Ascots & Chapels’ 148-year history at the forefront of luxury men’s couture.
Both brands are steeped in the very essence of British style and its unique trend-setting fashions and principles, which make Ascots & Chapels and MINI the perfect partnership to bring the new ‘Visiting Tailor Service’ to the UAE, said Gary Sweeney, Brand and Style Director at Ascots & Chapels.
“When we discussed the idea of this service, I wanted to really create an impact and elevate the entire experience for the modern man who is looking for premium quality and convenience.
“I had this idea of a ‘boys night in’ where men can get together at a friend’s home over a couple of drinks and a cigar and have their favourite tailor swing by, or a guy can call us to his office and have himself measured and select fabrics at his convenience,” said Gary Sweeney.
“In order to do this my first idea was to ‘brand up’ a nice vehicle and instantly MINI came to mind. The new MINI Clubman is well crafted and smartly accented, exclusive and yet attainable. This fits exactly with our vision.”
The MINI Clubman is the epitome of style and function thanks to its unique dual-opening rear doors, spacious trunk, great performance and iconic appeal. This makes it the perfect vehicle for Sweeney, or a member of the Ascots & Chapels expert tailoring team, when attending private client fittings and events.
Andreas Gollwitzer, Head of MINI Middle East said: “MINI and the world of fashion have always enjoyed a unique and inspiring partnership, so the MINI Clubman was the obvious choice to power Ascots & Chapels’ new ‘Visiting Tailor Service’.
“MINI is much more than just an automotive brand. People choose to drive a MINI because it represents an exciting, fun and intelligent choice that is steeped in an incredible heritage of ground-breaking creativity, stylish performance and unique design.
“This collaboration between the MINI Clubman and Ascots & Chapels allows the best dressed men in the UAE to experience the finest tailoring coupled with iconic automotive excellence.”
Both Ascots & Chapels and the MINI Clubman excel in providing a new definition of contemporary luxury that appeals to today’s modern, and discerning, gentlemen.
The esteemed tailor’s long and storied history of creating versatile and stylish garments complements MINI’s legacy of delivering exciting performance and timeless style. Ascots & Chapels and the MINI Clubman are the perfect fit when it comes to creating exceptional experiences – both in menswear and on the road.
Boasting a range of stylish interiors, five doors, spacious and comfortable seating, sporty engine options, and the latest MINI onboard entertainment systems along with a host of cutting-edge driving technologies, the MINI Clubman is the ideal car for the UAE’s modern, stylish gentleman.
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