LEADING JAPANESE CONFECTIONARY MAKER “MOROZOFF”, TO OPEN ITS DOORS TO THE DUBAI MALL WITH AN INNOVATIVE NEW MIDDLE EASTERN OUTLET
UAE Dubai, 16th June 2019: Morozoff, a leading chocolate and confectionary brand and the only Japanese confectionary within the UAE, is set to open a fresh new outlet in the world’s biggest shopping center, The Dubai Mall. After its successful Middle Eastern inception with a boutique in Wafi Mall, Morozoff is ready to further expand its presence within the UAE. Established in 1931 in the central Japanese city Kobe, Morozoff insists on exquisite flavors without compromising on quality. Such an attitude has brought the brand immense success in terms of expansion, with 1000+ stores in operation worldwide.
Besides the well-established sweets on offer, the new outlet will offer a more recent hit, the Japanese cheesecake, which has shown its popularity with the Middle Eastern market through the Wafi Mall outlet. The cheesecake delivers an assortment of concentrated rich and moist flavors by making use of the best quality cream cheese, originating from Hokkaido, the northern part of Japan. Top notes of the flavour of the lemon brings the ultimate taste with other materials.
Without forgetting its heritage, Morozoff will stock within the new Dubai Mall boutique its signature confection, Feuillage. Feuillage is a sweet that has continued to remain a favourite with the people of Japan, subsequently making it a best-seller worldwide. Being made first in 1986, the popular treat is a baked cookie meaning ‘leaf’ in French that boasts a light and delicate texture perfectly in harmony with layering’s of flavours.
‘To open a Morozoff outlet within the world’s largest shopping centre, The Dubai Mall, is a prestigious milestone for our brand. The Middle Eastern region is one that is key to our expansion plan and we are sure that the Emirate of Dubai and beyond will thoroughly enjoy the new boutique and what it has to offer.’ Mr Deepak M, CEO of Emerald Star Group.
Exclusive to the Dubai Mall outlet, Morozoff customers will now be able to order their favourite confectionaries to their homes and work places. For events and special occasions, be it corporate or private, a customisable order option will also be available.