“KARL LAGERFELD STYLED BY OLIVIA PALERMO” PRE-LAUNCHES IN DUBAI WITH EXCLUSIVE PROGRAM OF EVENTS
To celebrate the collaboration, Olivia Palermo hosted a collection preview at The Dubai Mall and a private party at The Vault.
WHAT: KARL LAGERFELD and fashion entrepreneur Olivia Palermo celebrated their new collaboration at an exclusive pre-launch event yesterday in Dubai, UAE. Palermo—who joined the festivities from New York—first hosted a collection preview for selected guests at KARL LAGERFELD’s new store in the Dubai Mall. This was followed by an invitation-only VIP event at The Vault for local influencers, press and friends of the brand.
“KARL LAGERFELD Styled by Olivia Palermo” feature elements of KARL’s iconic Parisian aesthetic, fused with Palermo’s eclectic viewpoint as a native New Yorker who has traveled the world. The 24-piece collection—which is accompanied by five additional pieces that Palermo co-designed—will launch on June 27, 2019, at KARL LAGERFELD stores, online at KARL.COM and Palermo’s eponymous website, OliviaPalermo.com, as well as via premium wholesale partners worldwide.
At the Dubai Mall, KARL LAGERFELD’s new store is located on the prestigious “Fashion Avenue” rotunda. It showcases the full breadth of KARL LAGERFELD’s lifestyle collections for women including ready-to-wear, bags, small accessories and collectable items. The décor features the brand’s new retail concept—inspired by Karl Lagerfeld’s own office and home—and immersive World of KARL experience. The striking façade, which spans 22 meters in length, combines massive glass panels with white marble, black steel and an impressive self-portrait of Karl Lagerfeld.
WHEN: June 12, 2019
WHERE: KARL LAGERFELD The Vault at JW Marriott Marquis
The Dubai Mall Sheikh Zayed Rd
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ABOUT KARL LAGERFELD
The house of KARL LAGERFELD shares the iconic vision and design aesthetic of its founder, Karl Lagerfeld, fused with a contemporary, forward-looking spirit. The brand celebrates his colossal legacy and breathes his passion, intuition and inexhaustible creativity into the core of its DNA.
The signature KARL LAGERFELD aesthetic combines Parisian classics with a rock-chic attitude and tailored silhouettes. Its portfolio of accessible, aspirational collections includes ready-to-wear for women, men and kids, plus bags and small leather goods. Additional collections include watches, eyewear, footwear, perfumes, candles and fashion jewelry.
Driven by consumer engagement, KARL LAGERFELD’s immersive retail experience includes over 100 monobrand stores worldwide, with key locations in Paris, London, Munich, Moscow, New York, Dubai and Shanghai. The brand further connects with consumers through a premium wholesale distribution network in Europe, the Middle East and Asia. The global flagship store on KARL.COM reaches 96 countries.
ABOUT OLIVIA PALERMO
Olivia Palermo, Founder and Chief Creative Officer of Olivia Palermo Group Inc., is a driven entrepreneur and international style authority whose curatorial approach to fashion has solidified her as an industry tastemaker.
Olivia pairs her innate style sensibilities and proclivity towards aesthetic with the expertise and knowledge gained from her diversified experiences. It is with authenticity that Olivia’s passion for design and appreciation for quality has allowed her to cultivate a global community of engaged fans and followers that look to her for advice and inspiration. Olivia has since positioned herself as an identifiable role model who is a champion of confidence, entrepreneurship and creativity.