Newest Addition to Reebok Nano Franchise Pays Tribute to the CrossFit Community that Helped Create It

Pre-registration now open for CrossFit athletes and fitness enthusiasts in the GCC to be the first to own a pair of the Nano 9 and get the chance to win a trip for two to the Reebok CrossFit Games

Dubai, United Arab Emirates – 9 June 2019 – The CrossFit® community’s chosen performance footwear franchise takes a giant leap forward with the global unveiling of the Reebok CrossFit® Nano 9, the brand’s most dynamic and refined CrossFit® shoe to hit boxes yet.
Officially dubbed the “Nano for All,” the Nano 9 was built with the CrossFit® community, for the CrossFit® community. During its creation process, Reebok worked closely with CrossFit® athletes of all levels from around the world for guidance and feedback in shaping the latest iteration. The result is an evolution in comfort and overall fit.

Advanced features of the Nano 9 include:
Wearability: CrossFit® specific outsole design that features MetaSplit grooves for better traction and grip
Strong Foundation: wide toe box for comfortable fit and powerful movements
Durable Comfort: Flexweave upper provides breathability, security and durability; added cushioning in forefoot for a more comfortable run
Ultimate Stability: Minimal drop outsole provides secure footing
“For the amount and type of training I do, I need a shoe that I don’t have to think about and can trust to offer me the stability, comfort and durability that I need to perform my best,” said Pat Vellner, Reebok athlete and 3 x podium finisher at the Reebok CrossFit Games.

“Reebok’s Nano has always been a shoe that gives me everything I need, and the Nano 9 takes it to the next level. You can tell the designers took the community’s feedback to heart with the latest iteration. I love that it still has all the qualities I’ve come to rely on from the Nano, but rocks some new features like enhanced traction on the soles and improved cushioning in the forefront that provide a better all-around experience for any type of CrossFit workout I do.”

Speaking to the shoe’s development process, Tal Short, Senior Product Manager of Training Footwear at Reebok says, “We’re proud to unveil a shoe that delivers directly on the needs we heard from the CrossFit® community around the world. As a member of that community myself, I see and experience first-hand the varying demands of these athletes and know how critical having the right footwear is in getting the most out of your workout. That’s why it’s very special for us to release the

Nano 9; it’s forged from vital community feedback and designed to perform for anyone from a CrossFit® beginner to ultimately, the Fittest on Earth.”
In celebration of the ninth iteration of the Nano, Reebok pays homage to the spirit of camaraderie that the CrossFit® community embodies by highlighting nine individuals — ranging from small-business owners who’ve found CrossFit® as their past time passion to world-renowned athletes like Pat Vellner and Tia-Clair Toomey, the reigning ‘Fittest Woman on Earth’ —in its “Nano for All” Reebok CrossFitⓇ Nano 9 campaign.

The full collection of athletes, imagery and their personal CrossFit® stories can be viewed HERE in a digital “Nano for All” lookbook.

Alongside pre-registering HERE to be the first to own the Reebok CrossFit® Nano 9 when it officially launches across the GCC from July 1st, CrossFit athletes and fitness enthusiasts in the GCC can also get the chance to win a trip for two to the Reebok CrossFit Games.

The Reebok CrossFitⓇ Nano 9 will be available across Reebok stores in MENA and on from July 1st onwards, retailing at AED 605, SAR 618 and KWD 50.


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