NIKKI BEACH 20 YEAR CELEBRATION
FIRST STOP: 2019 CANNES INTERNATIONAL FILM FESTIVAL
Winnie Harlow Stuns at Black Tie Dinner on the Cote d’Azur
Featuring Acrobats and Performances Inspired by Indigenous Cultures
(CANNES, FRANCE) [May 23, 2019] – Nikki Beach, perennial draw for the Film Festival’s top film parties and client celebrations around the world, this year threw the grandest bash of all in honor of its own 20 year milestone at its seaside Cannes outpost at 3.14 Beach.
The original luxury beach club concept marked the occasion of 20 years in business and an authentic evolution into a global hospitality brand with an exclusive dinner and cocktail party hosted by Jack and Lucia Penrod.
Guests arrived for the cocktail portion of the evening to the sounds of a sextet from Version Originale Music playing classic hip-hop. Upon descending from Boulevard de la Croisette to floral-patterned, candle-lit carpeted steps, they were immersed in a vivid world of plants, flowers, pampas grass and vines.
Stepping through a teepee entrance, guests encountered an enchanted dreamscape reminiscent of the garden that began as a tribute to Jack Penrod’s daughter, and birthed the Nikki Beach concept. Overhead was a lush living garden ceiling hand-crafted by Sempre that was fancifully punctuated with nearly 90 woven hanging lamps of varying sizes.
Every detail was attended to, even the scent that filled the air, evoking all of the senses. Saint Tropez, a fragrant homage to the location of the brand’s first European beach club interpreted by 12.29 as a room spray and diffuser, wafted through the room.
Celebrants were treated to cocktails on the terrace overlooking the French Riviera from a roving cocktail cart that featured drinks. Icone caviar and a selection of vegan appetizers served during cocktail hour complemented the garden by the sea theme, as did the pineapple styled copper mugs that held custom Absolut Eylx Moscow Mules.
Chica Unusual Blends, an organic, gluten free beverage blending olive leaves, Mediterranean herbs and natural organic fruit juices, showcased two specialty cocktails. One was paired with gin and another was a non-alcoholic offering festooned with edible flowers.
Others guests opted for Perrier-Jouët, from a a colorful “Art of the Wild” Champagne wall created by Maison Perrier-Jouët with small openings through which Champagne was served to guests.
Lovers of rosé, enjoyed a special vintage of the iconic M de Minuty labeled with Nikki Beach’s Forever Young slogan and iconic teepee logo.
The Penrods graciously greeted well-wishers in multiple languages, some of whom had been luxuriously transported to the event from Paris, via Captain Jet. The couples’ trademark warmth betraying the secret behind the success of the family owned and operated collection of 14 beach clubs and 4 hotels and resorts. Among the guests, Cathy Guetta, and models Winnie Harlow and Cindy Bruna.
Entering the dining room provided another wow moment. A tailor made Perrier-Jouët bar was a focal point and round dining tables impeccably set and dotted with organically shaped glassware by Sempre.life.
Dinner was designed to wow and included a special Nikki Beach 20-year anniversary edition of Icone Caviar; Dill Seasoned Organic Smoked Salmon with homemade potato blinis, herb créme fraîche and citron caviar; wild Mediterranean sea bass fillet served with baby artichoke and lemon confit risotto and roasted vine tomato coulis; Black Angus Beef Fillet “Facon Rossini” and Pan-Seared Foie Gras with Truffle Périgord sauce.
Perrier-Jouët Belle Epoque Brut and Rosé were served during dinner and waiters surprised guests with a round of shots following the first course.
The entertainment during dinner was spectacular, with acrobats in tribal makeup, feathered headgear and wings battling with bamboo reeds inches from dinner guests. Inspired by indigenous cultures and elements like the dreamcatcher and teepes, the live show featured a singing shaman and dancing Mother Earth. This entertainment concept will travel to all of the brand’s beach clubs, during Nikki Beach’s touring 20-year event, sharing the magical evening around the world.
Dessert proved to be an affair in itself. An elaborate cake presentation replete with a saxaphone performance by Nikki Beach’s world-renowned saxaphonist, Jimmy Sax included the debut of Nikki Beach’s soon-to-be released original song, “Forever Young.” Written and performed by former participant of France’s The Voice, Alexandre Carcelen, it includes musical overlays by Sax and was composed and produced by Nikki Beach’s Patris Gero and co-produced by Nikki Beach’s Philippe Paris. The two were on hand during the evening, contributing to the evening’s music along with Jerome Barthelemy during the afterparty, where model Winnie Harlow, a guest of Perrier-Jouët, also spun a set.
The gift bags handed to guests upon departure punctuated the evening luxuriously. Included was ViX Paula Hermanny swimwear adorned with Nikki Beach’s teepee logo and Forever Young slogan; Chica Unusual juices, a usb key with the Nikki Beach Forever Young song, t-shirts from Zadig and Voltaire, Confiture Parisienne and a Mimitika pouch with products. Limited edition numbered bottles of Perrier-Jouët Belle Epoque Rosé with an engraved tag were gifted for attendees along with a Perrier-Jouët tea in co-branded Nikki Beach boxes. Sunglass Hut gifted sunglasses, a repair kit and unique gold sunglass chain.
Strong Partners Align with Leading Global Luxury Lifestyle + Hospitality Brand
Perrier-Jouët, Sempre, Château Minuty, SMEG, Chica Unusual Blends, LE BÉNÉFIQUE, ViX Paula Hermanny, Sunglass Hut and Mimitika Support Family-Owned Business
Nikki Beach Cannes is made possible each season with a strong roster of sponsors and partners. In a partnership with Captain Jet, powered by Fly 7 Executive Aviation SA, Nikki Beach flew eight guests from Paris to Cannes for the brand’s 20 Years of Celebration.
PARTNERSHIPS | FOOD & BEVERAGE
Maison Perrier-Jouët is one of France’s most historic Champagne Houses, and has been profoundly influenced by its founders’ love of nature and art. Renowned for its floral and intricate Champagnes, which reveal the true essence of the Chardonnay grape and an enduring tradition of savoir-faire, the House has had an unparalleled expertise of only seven Cellar Masters since its foundation in 1811. Having collaborated with Nikki Beach for many years and supported prestigious events, Perrier-Jouët is becoming a global partner with the brand’s locations in the USA, Caribbean and Europe.
As such, a tailor made Perrier-Jouët bar will be a focal point at Nikki Beach’s 20 Years of Celebration event in Cannes. The House will also create a customized Champagne wall that will include a colorful “Art of the Wild” motif with small openings that are seamlessly worked into the design, where Nikki Beach’s servers will hand Champagne to guests. Additionally, Perrier-Jouët will be producing 150 limited edition numbered bottles of Perrier-Jouët Belle Epoque Rosé for attendees. A Perrier-Jouët tea in co-branded Nikki Beach boxes will also be available.
Also under the Pernod Ricard umbrella, Absolut Elyx will be the official vodka sponsor for the entire pop-up. A mix of their world famous copper drinking vessels will be showcased atop the bar.
Corona will be producing co-branded lucite and recycled wood Forever Young ice buckets.
Cointreau, the world’s leading premium orange liqueur, and Remy Martin cognac will be appearing on the back of a selection of Nikki Beach’s signature director chairs.
Minuty and Nikki Beach are launching a special edition bottle of the iconic M de Minuty called Minuty Collector Edition Rosé | Celebrating 20 Years of Nikki Beach. The rosé is elaborated in true Minuty style, combining freshness with great fruit extract and intense flavors. The design for this collector’s edition bottle pays homage to the story of Nikki Beach, and highlights the brand’s color palette, tribal elements, Forever Young slogan and the iconic logo, the teepee.
SMEG, an Italian home appliance manufacturer that places the maximum emphasis on product quality, technology and design, will be showcasing its products (in all white, naturally) at the pop-up and at Nikki Beach’s locations in Saint Tropez and Monte Carlo throughout the season. Small appliances such as toasters, citrus juicers and kettles will be on display in all three locations, while a co-branded mini fridge will store refreshing towels in Saint Tropez and Monte Carlo.
Chica Unusual Blends, the first premium organic beverage in the world blending olive leaves, Mediterranean herbs and natural organic fruit juices, will be showcasing two specialty cocktails. Known for their extraordinary flavors, one drink will feature a gin pairing and the other will be a non-alcoholic offering. Each Chica beverage is gluten free with no artificial dyes or preservatives.
LE BÉNÉFIQUE, an incredibly tasty and completely artisanal infusion, will be creating co-branded tea boxes for Nikki Beach during the pop-up and at Nikki Beach Saint Tropez and Nikki Beach Monte Carlo. The brand collects the rarest plants that when put into water blossom to reveal the flavor profile.
PARTNERSHIPS | APPAREL & ACCESSORIES
Designed for women who appreciate beauty, quality and attention to detail, ViX Paula Hermanny embodies a laid back, Brazilian chic vibe with modern classic style. Drawing on its long experience in creating luxury swimsuits, ViX Paula Hermanny has produced a stunning white one-piece with a plunging back, adorned with Nikki Beach’s teepee logo and Forever Young slogan. Guests who buy this exclusive swimsuit will also receive a co-branded Forever Young bikini bag as a gift with purchase.
This collection will be sold at Nikki Beach Lifestyle boutiques in Saint Tropez, Monte Carlo, Ibiza, Miami Beach, Saint Barth, Marbella, Mallorca and Versilia. The one-of-a-kind one piece will also be available for sale at the brand’s pop-up during the Cannes International Film Festival. A total of six collection pieces will be sold at the boutiques, including two Nikki Beach exclusive styles.
Sunglass Hut, the leading premium sunglass retailer, will make a home for itself this summer on the Riviera. Nikki Beach and Sunglass Hut will celebrate the many facets of both brands’ “Summer State of Mind” philosophy through experiential hubs called “House of Sun,” the place where the sun never sets, where the shades bring light to your style.
“House of Sun” officially opened on April 18, 2019 as a pop-up at Nikki Beach Saint Tropez. This pop-up features the Summer 2019 sunglass collection, as well as many fun and engaging activities during the season. The second stop of the “House of Sun” tour will take place at Nikki Beach Cannes. Sunglass Hut will show its unwavering commitment to film and glamour for 12 days with its red carpet style at the brand’s beachside pop-up. The experience will culminate at Nikki Beach Monte Carlo, where Sunglass Hut will allow guests to reach the sky and the sun from the Fairmont Hotel’s rooftop. Visitors will enjoy panoramic views and a wide selection of the latest and most iconic sunglasses, including the race car-themed Ray Ban x Ferrari collection.
Nikki Beach will also be launching a collaboration with MIMITIKA, the sun protection brand for those who like to enjoy life and sunny journeys. MIMITIKA will create a pop-up Sunbar at Nikki Beach Cannes, from May 17-19, 2019, called “La Cabane.” Guests will be invited to soak in the laid back atmosphere, check out the brands amazing suncare formulas and sensorial textures, and sip on cocktail creations inspired by their natural ingredients. MIMITIKA will also bring their pop-up sunbar to Nikki Beach Monte Carlo on June 22, 2019 and Nikki Beach Saint Tropez on July 26, 2019 when these locations host their 20-year events.
Nikki Beach Cannes has become a treasured destination with notable guests including Nicole Kidman, Keith Urban, Robert De Niro, Morgan Freeman, Colin Farrell, Michael Douglas, Julianne Moore, Scarlett Johansson, Ryan Gosling, Blake Lively, Pharrell, Jake Gyllenhaal, Usher, Michelle Williams, Jude Law, Tilda Swinton, Naomi Watts, Orlando Bloom, Penelope Cruz, Harrison Ford, Eva Longoria, John Travolta, Cate Blanchett, Topher Grace, Carey Mulligan and Mads Mikkelson to name a few.
Nikki Beach Cannes is located at Boulevard de la Croisette at 3.14 Beach. It is open daily at 12:00 pm from May 14 – 25, 2019, for lunch and aperitifs with live music. Reservations can be made at firstname.lastname@example.org.
To shop these brand collaborations, please visit ShopNikkiBeach.com.
Denise Sullivan, Brilliant Consulting, email@example.com
Amanda Greenberg, Director of PR & Communications, Nikki Beach Global firstname.lastname@example.org
About Nikki Beach Global:
In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, as Nikki Beach marks 20 years, the brand has grown into a global, multifaceted luxury hospitality company with 14 beach clubs, 4 hotels and resorts, a lifestyle division (including fashion boutiques and a magazine), special events and Nikki Cares, a 501c3 non-profit charity.
Nikki Beach can now be experienced in: Miami Beach, Florida, USA; Saint Tropez, France; Saint Barth, Caribbean; Marbella, Spain; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Porto Heli, Greece; Monte Carlo, Monaco; Dubai, UAE; Bodrum, Turkey; Versilia, Italy; Barbados, Caribbean and Costa Smeralda, Italy. Every year, Nikki Beach has a pop-up location during the Cannes International Film Festival in France and a summer-long pop-up lounge at the Waterfront in Porto Cervo, Italy. The Hotels & Resorts division has properties in Koh Samui, Thailand; Porto Heli, Greece; Bodrum, Turkey and Dubai, UAE. Nikki Beach Resort & Spa Santorini is opening in Greece this summer.
For more information, please visit www.nikkibeach.com
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