This Ramadan, experience IKEA at Al-Futtaim Toyota

This Ramadan, experience IKEA at Al-Futtaim Toyota

Modern IKEA Majlis hospitality in Toyota showrooms
Customers can enjoy special IKEA Ramadan collections made in collaboration with the Jordan River Foundation and Jordanian and refugee women artisans


Dubai, UAE, May 21 2019: During the holy month, Al-Futtaim Toyota is bringing a new level of hospitality to its customers through a first-of-its-kind collaboration with IKEA, allowing visitors the opportunity to experience and order IKEA’s Ramadan limited collection while visiting the Toyota showrooms.

As part of the collaboration, IKEA has installed special majlises at the Sheikh Zayed Road, Abu Dhabi Airport Road, Sharjah and Fujairah Toyota showrooms, allowing customers to experience the Swedish brand’s latest line-up as well as TILLTALANDE, a special collection of precious, hand-crafted textiles made in collaboration with Jordan River Foundation and Jordanian and refugee women artisans. TILLTALANDE is part of an initiative to empower women in the region and integrate them into work and society.

Saud Abbasi, Managing Director, Al-Futtaim Toyota, commented: “At Toyota, we are focused on providing the best-in-town experience for every customer that interacts with us. We are delighted to be able to provide them the opportunity to enjoy Ramadan this year through an unconventional set-up by IKEA, ensuring comfortable spaces and hospitality when they visit our showrooms to browse our latest cars and exciting Ramadan offer. We encourage everyone to come down and try it out for themselves.”

Vinod Jayan, Managing Director, Al-Futtaim IKEA said, “Through this partnership, we are bringing IKEA closer to the hearts and minds not only of visitors to Al-Futtaim Toyota showrooms, but also IKEA fans who live in communities where IKEA is not yet present. Instead of driving for long distances to visit our showrooms, now we are bringing IKEA closer to where they live, through our presence in key Toyota branches.”
Beside the Ramadan special collection, the Majlises feature KUNGSHAMN, a sofa series consisting of modules that can be used freestanding or together to create a sofa that suits you and your home, the BURVIK side table that is easy to lift so that you can rearrange your living space whenever you feel like and the handmade MELHOLT rug which is unique because the dark wool is randomly woven into the jute.

Customers can take advantage of the Ramadan offers from Toyota which is more rewarding than ever before with a 10% down payment taken care of by Al-Futtaim Toyota, in addition to up to AED 10,000 cashback rewards which can be redeemed for holiday trips and shopping from some of the UAE’s most popular stores, including but not limited to IKEA and Al-Futtaim ACE.

Starting from just AED 1,150 per month customers can get the new seven-seater Toyota Rush that offers remarkable value for money. Meanwhile, the family Sedan champion 2019 Toyota Camry is available from just AED 2,050 per month. Finally, for those who seek to rule the concrete jungle and the dunes, there is the legendary 2019 Land Cruiser, which can be driven away from as little as AED 3,950 per month. Customers can also trade in their current vehicles at better-than-market prices.

To find out further details please call 800-Toyota or visit Toyota.ae.

– Ends –

Toyota UAE Social Media Handles
Facebook: @ToyotaUAE
Instagram: @Toyotauae
YouTube: Toyota UAE
Twitter: @Toyota_UAE

Notes to the Editor
About Al-Futtaim Toyota
Toyota, a Japanese automotive manufacturer founded in 1937, is the world’s market leader in sales of hybrid electric vehicles. Toyota is exclusively distributed in the UAE by the Al-Futtaim Automotive Division, part of Al-Futtaim Group, for over 6 decades, and has been leading the sustainable mobility movement since 2008. In addition to the large line-up of vehicles ranging from SUV, compact, sedan, coupe, MPV and LCV options, Al-Futtaim Toyota introduced Camry Electric Hybrid Vehicle (HEV) in 2008 to taxi operator fleets, in an effort to actively contribute to a lower carbon footprint in the UAE.

In 2016, Prius, the world’s most popular HEV for over 20 years was launched in the country, in order to actively support UAE Vision 2021’s environmental targets. 2017 saw the introduction of the zero-emission hydrogen-powered Fuel Cell Electric Vehicle (FCEV) Toyota Mirai, in a pilot aiming at studying the possibilities of establishing a hydrogen-based, carbon-free society. As part of the program, the Mirai is being showcased to a number of key government stakeholders and is taking part in a number of events to give the public an understanding of what the future of zero-emissions motoring could look like.

While the Yaris Hatchback monopolizes the compact range, the Sedan series offers a wide choice of vehicles such as Yaris Sedan, Corolla, Camry and Avalon. The SUV range comprises the legendary Land Cruiser, Land Cruiser Prado, FJ Cruiser, Fortuner and RAV4. As for the MPV line-up, it features Innova, Previa and the 7-seat Avanza.  The LCV range covers the Land Cruiser Pick-up, Hilux, Hiace and Coaster. Dedicated to the purists’ sports car is the front engine rear wheel drive Toyota 86. For more information and to book a test drive of the latest Toyota models please visit http://www.toyota.ae; Social Media Handles ToyotaUAE.
About IKEA UAE
IKEA UAE, a member of Al-Futtaim group of companies, offers an extensive range of home furnishing products & accessories of good design, value and functionality. IKEA stores in Dubai Festival City and Yas Island, Abu Dhabi closely follow the popular self-serve and self-assembly concept which was conceived in Sweden over half a century ago. IKEA offers customers a complete family day out through its ability to cater to children’s needs at Småland play area and serves a wide choice of refreshments at the IKEA Restaurant and Café. The Customer Ordering and Collection Point in Al Ain offers residents easy access to well-designed products at a great price.

Customers can also join the IKEA FAMILY loyalty programme to avail of great offers and extended services on every visit to the store. Toll free number for the world-famous brand is 800 4532 (800 IKEA). For more information visit http://www.IKEA.ae, http://www.facebook.com/IKEAUAE or @IKEAUAE on Twitter.

Awards
Customer Friendliness Index Award, Department of Economic Development in Dubai – March
2017 Dubai Municipality “Eat Healthy, Live Healthy” programme recognition certificate to IKEA Restaurant & Café, Dubai – March 2017

About Al-Futtaim
Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into four operating divisions; automotive, financial services, real estate and retail; employing more than 42,000 employees across 25 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information visit: http://www.alfuttaim.com

Contacts for media:
TOYOTA
Suzan Kazzi | Head of Marketing and Corporate Communications | +9715 6 686 1887 | suzan.kazzi@alfuttaim.com
Hicham Younis | PR Manager Toyota |+97150 699 33 49 |  Hicham.younis@alfuttaim.com
Lejo Johnny | Senior Account Manager | +971 50 453 7023 | l.johnny@ipn.ae

IKEA
Shifa Al Usman – Impact Porter Novelli | T 9714 3304030 E 432 | s.alusman@ipn.ae

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