HERBAL ESSENTIALS, NATURAL BEAUTY INSPIRED BY AND INFUSED WITH HIMALAYAN ESSENTIALS

HERBAL ESSENTIALS, NATURAL BEAUTY INSPIRED BY AND INFUSED WITH HIMALAYAN ESSENTIALS

May 2019 : Himalayan inspired skincare brand Herbal Essentials blends the wisdom of time-honored beauty rituals with modern day skincare science. Made from the purest spring water which begins its journey 26,000 feet above sea level, and infused with potent active botanicals, each product in the collection has been created to deliver healthy, radiant, more youthful skin.

Herbal Essentials believes in the power of “clean” formulations; powerful natural ingredients without harsh chemicals. Aly Rahimtoola, the brand’s founder, grew up in Pakistan, in a background where great emphasis was placed upon natural wellbeing and beauty practices. He realized that traditional South Asian beauty knowledge and rituals – with a focus on simplicity of ingredients without chemicals and preservatives – could hold great benefit to modern skincare. He set out on a mission to rediscover the best of those ingredients and practices, updating them with the latest skincare technology from top French formulators. The result is Herbal Essentials – a modern clean skincare collection comprised of ancient beauty secrets.

Herbal Essentials comprises of four skincare ranges; three benefit-driven ranges of Radiance, Hydration and Purifying, and one collection that has been designed to provide an overall boost to all skin types. The whole collection has been clinically tested, cruelty free, mostly gluten free, and suitable for vegans. Herbal Essentials’ central philosophy of clean formulations means a strict blacklist of chemical ingredients – so the collection has over 90% natural origin content, with no mineral oils, silicones, sulphates or parabens. In keeping with Herbal Essentials’ strong commitment to preserving the environment, all packaging is recyclable, with bottles composed of glass polymer rather than plastic.

The Heroes:

Day Defence Cream – AED 250
Packed with naturally nourishing ingredients like wheat germ oil and shea butter, this beautifully lightweight cream melts into the skin for an instant boost of hydration that will last all day.

Firming Eye Gel – AED 235
A firming eye gel with aloe vera, clinically shown in trials to provide an instant hydrating effect (based on 28-day use by 20 women, 1 -hour effect).

Illuminating Mask – AED 160
Reveal a brighter, more radiant complexion with the Herbal Essentials Illuminating Mask with Papain & Honey. In clinical trials, 100% women found their skin clearer after 4 weeks, 95% women found their skin smoother and moisturised after 4 weeks and 85% women found their skin brighter, and more uniform after 4 weeks.

Hydra 5 Gel – AED 180
Hydrate blemish prone skin with the lightweight Herbal Essentials Hydra 5 Gel with Aloe Vera & Peppermint Oil. Aloe Vera helps soothe and moisturise, while antibacterial honey helps fight impurities and blemishes and a peppermint oil ingredient works to soothe and cool the skin.

Refreshing Toner – AED 110
A beautifully revitalising toner with cucumber extract and rose water that is clinically proven to provide long lasting skin hydrating after use (based on 28-day use by 20 women).

Herbal Essentials is available at Boots Pharmacy, BinSina Pharmacy, Health First Pharmacy, and Supercare Pharmacy.

– ENDS –
About Herbal Essentials

Herbal Essentials is a French manufactured beauty and lifestyle brand that seeks to optimize skin health, using pure Himalayan Spring Water in combination with active plant botanicals.
Inspired by the power of native Himalayan ingredients, the brand’s ‘clean’ skincare products derive their efficacy from the perfect blend of ancient beauty wisdom and science.
Striving to consistently deliver healthy, radiant, more youthful looking skin, Herbal Essentials utilizes high-performance, botanical skincare.

About Al Ittihad Drug Store (IDS)

IDS was established in 1968 and is one of the leading pharmaceutical and consumer healthcare product distributors in the region. The company’s mission is to build partnerships of shared success and relationships of mutual appreciation with a collaborative network of pharmaceutical suppliers within the region, while keeping the customer’s interests first. They connect organisations and people through timely deliveries, a well-established network, competitive pricing and customised solutions to meet the distribution and support needs of manufacturers and healthcare providers. IDS product portfolio falls under different Therapeutic Classes, such as, Antibacterial, Asthma, Hypertension, Diabetes, Cardiovascular, Muscle Relaxant, Anticoagulant, Anti-rheumatic, Erectile Dysfunction and other classes. For more information, visit http://www.ids.ae.

 

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