AMERICAN EAGLE DEBUTS IT’S SUMMER’19 CAMPAIGN, WITH A CAPSULE COLLECTION FOR RAMADAN
American Eagle Outfitters, Inc. (NYSE: AEO) announces that its American Eagle brand will continue to celebrate freedom, inclusion and difference through its #AExME brand platform, with the debut of its summer campaign this Ramadan. Shot against Miami’s sapphire sea, it evokes the easy-going, optimistic and carefree nature of the season, by bringing a group of real kids together, as they celebrate summer.
The campaign highlights American Eagle’s commitment to self-expression by placing creative direction in the hands of its customer, allowing the cast, all discovered via social media, to style themselves in the summer collection. It is also free of retouching, continuing to highlight the company’s commitment to celebrating real people, with passion and purpose.
Key items from the collection include the Mom, Bermuda and Denim Short for women, along with tropical print sets, hawaiian button down shirts and tube tops. For men, there are neon hoodies, acid wash tees and the All-Day Shorts; a versatile athleisure design for beach to street style. Denim shorts will be available in neutral washes, along with the classic colors, such as black and blue.
This summer American Eagle launches a capsule collection suitable for Ramadan including dresses, denim jackets and fashion denim.
AExME aims to enable kids to speak authentically about what matters to them. It is a celebration of their style, their stories, their spaces and selves.
⦁ #AExME is American Eagle’s brand platform, which celebrates freedom, inclusion, empowerment and difference.
⦁ The brands commitment to individuality encourages customers to express who they truly are, by taking the AE merchandise collection and making it their own.
⦁ The brand introduced #AExME as a pledge to forgo using models and feature only real customers styling themselves in its marketing.
⦁ Follow along with #AExME on social.
About American Eagle
Since 1977, American Eagle has offered an assortment of specialty apparel and accessories for men and women that enables self-expression and empowers our customers to celebrate their individuality. The brand has broadened its leadership in jeans by producing innovative fabric with options for all styles and fits for all at a value. We aren’t just passionate about making great clothing, we’re passionate about making real connections with the people who wear them.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands. The company operates more than 1,000 stores in North America, and across 9 markets in MENA. American Eagle Outfitters and Aerie merchandise also is available in over 100 international (company owned and/or franchise) stores in 20 countries.