HONOR Raises the Bar for Mid-Tier Photography Experience with the Launch of the HONOR 10i in the UAE
Triple Your Style with the Triple-Lens Camera and the Industry Leading 32MP Selfie Camera
Dubai, United Arab Emirates, 11th April, 2019 – HONOR today announced that the latest addition to the HONOR series, the HONOR 10i launches in the UAE. Building upon HONOR’s heritage, HONOR 10i demonstrates the company’s unwavering commitment to delivering the best technology and the most popular key features at an unrivalled price. Thoughtfully designed for the way we connect, communicate and express ourselves through images and videos, the HONOR 10i is packed with HONOR’s industry leading smartphone cameras – a breakthrough triple-lens rear camera and 32MP selfie camera – that helps users make the most of every moment, along with a comprehensive list of top features.
Chris Sun Baigong, President of HONOR MEA: “Recognizing the unique way today’s millennials and the Gen Z express themselves these days, HONOR is working tirelessly to refine its camera capabilities to better meet the needs of technology, design, personal expression and community engagement. The pioneering triple-lens camera set up complemented by a 32MP front camera packaged together in the new HONOR 10i has been created for the socially active and highly visual generation to help them capture the most precious moments in life effortlessly and co-create a new lifestyle. HONOR 10i is a testament to the fact that HONOR is committed to delivering the latest premium features at an accessible price point for them.”
Recognized for innovative devices with advanced features and a well-placed marketing strategy, HONOR not only reigns supreme in its home country, China as the No.1 smartphone e-brand, but achieved remarkable results overseas with a 170% growth in global sales in 2018. HONOR ranks at 4th position in Saudi Arabia with an increased market share of 230 percent in 2018, based on GFK report, and HONOR ranks at 4th position in the UAE with an increased market share of 530 percent in 2018, based on GFK report.
Key features of the HONOR 10i
Triple-Lens Camera to Capture What You See
The HONOR 10i’s 24MP primary camera captures the view with breath-taking realism, rich in detail, sharpness and colour. With the f/1.8 wide-aperture lens and the Quadra CFA sensor, the camera system boosts light sensitivity and lets more light pass through, allowing for epic shots in the low-light environments.
The 120-degree ultra-wide angle lens is a feature you will only see in premium smartphones. You will be able to capture the full scene (e.g. iconic buildings, full view of long beach, panoramic city view), regardless of where you are.
To elevate the photography game, the Super Night Shoot mode effortlessly produces silky smooth night shots without a tripod, while the AI multi-scene recognition, capable of recognizing 22 categories of objects and 500+ scenarios, helps you create professional-grade photographs with ease.
Breakthrough 32MP Selfie Camera
The HONOR 10i’s AI-enhanced 32 MP selfie camera is HONOR’s best front-facing camera setup yet. It takes selfies to another level, effortlessly converting selfies into 2.3×1.7m-sized celebrity posters without compromising on detail. The built-in AI beauty algorithms intelligently touch up selfies based on gender, age and skin tone, creating the most perfect yet natural look you could ever want.
With the AI backlighting imaging technology, the HONOR 10i selfie camera makes sure the most flattering amount of light is well-captured under any conditions – whether backlight, sidelight or front light. The impressive lighting capabilities are made possible by the flawless combination of a 32MP ISO-enhanced lens, the screen ring light-filling technology and the Quadra sensor.
Impeccable Experiences Across All Dimensions
The powerful combination of hardware and software delivers an upgraded and flagship-like experience that helps you get the most out of everything you do – all in your palm.
The HONOR 10i is an exquisitely-crafted art piece in an avant-garde gradient design that comes with three beautiful finishes – Midnight Black, Phantom Red and Phantom Blue. It is ergonomic with a 3D curved body and rounded corners. With a minimalist dew-drop notch and an over 90% screen-to-body ratio, its 6.21-inch FullView HD screen creates an immersive entertainment experience.
The HONOR 10i is powered by a Kirin 710 chipset that delivers a seamless and fast experience, comparable to that of a flagship smartphone. The 4GB RAM further enhances the processing speeds, while 128GB storage enables you to keep your favourite moments and bring all the hit TV dramas on-the-go.
Based on the EMUI 9.0 operating system, the HONOR 10i enables a smarter life. The EMUI 9.0, optimized by the latest Android 9 system, represents an overall software upgrade that features a concise user interface, enhances data management system and optimises user experience. Not only will the phone be your dedicated and caring personal assistant that counts calories in every meal with just a scan on the food but will also be your own personal search engine that answers all of the questions.
Pricing and Availability
The 4GB RAM + 128 GB HONOR 10i will be available for the price of 999 AED in Phantom Red, Phantom Blue and Black across all vendor channels in the UAE. HONOR 10i Phantom Blue, Phantom Red, and Black colours can be pre-ordered from 16th April 2019 while the open sale is scheduled to start from 24th April, 2019 onwards.
Model Colour Price(AED) Vendor Available Date
4+128 Phantom Red 999 All channels 16th April pre-order. 24th April Open sale.
4+128 Phantom Blue 999 All channels
4+128 Black 999 All channels
HONOR is a leading smartphone e-brand. In line with its slogan, “HONOR My World”, the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, HONOR has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.
For more information, please visit https://www.hihonor.com/