GUESS?, INC. PARTNERS WITH GLOBAL MUSIC SUPERSTAR, J BALVIN TO LAUNCH CAPSULE COLLECTION
Global fashion brand teams up with global music superstar to create an exclusive ‘GUESS Vibras’ capsule collection designed by J Balvin
Dubai, UAE, 1st April 2019: – This spring, GUESS is proud to launch ‘GUESS Vibras’, a vibrant capsule collection designed by multiple Latin Grammy award winner, J Balvin. The collection is set to launch March 27th, 2019 in GUESS stores.
Hailing from Medellín, Colombia, Balvin is a leader of the second-generation reggaetón revolution propelling Latin Urban music to unprecedented global success. Balvin has quickly notched twelve #1 Latin singles, more than 50 million social media followers, and over 11 billion total YouTube views.
“Everything in this capsule is very 90’s Miami inspired,” says J Balvin. “The collection is about ‘Vibras’; nice energy nice vibes, just smile and that’s what we need, all love. Partnering with GUESS and designing my first collaboration with a global brand has been a dream, and this really is just the beginning.”
Nicolai Marciano, Director of Brand Partnerships for GUESS?, Inc. and GUESS Jeans U.S.A., speaks to the capsule saying, “J Balvin is full of life and good energy. The entire collection is about vibes and what he represents to the culture and the music. Watching him express that through the GUESS lens in the campaign and his influence on the clothing and colors was transformational and a first for GUESS. To be able to make this happen with J Balvin and with GUESS is a special moment in time.”
“Watching the chemistry between J Balvin and Nicolai during the design process has been a great learning moment for me,” says Paul Marciano, Co-founder of GUESS?, Inc. “I was able to see how millennials think, create and translate what fashion means today for them. There are no rules!”
The ‘GUESS Vibras’ collection, which is inspired by Balvin’s chart-topping “VIBRAS” album, includes a selection of ready-to-wear and accessories for both men and women. Balvin’s personal style and colorful risk-taking aesthetic is infused within each piece. His hands-on design input makes this collaboration for GUESS another standout, bringing with it global appeal.
The women’s collection offers a series of oversized cut-off cropped tee’s, bodysuits, bandeaus, tank tops and track pants in red, yellow, white, hot pink and green hues. Matching color-blocked cut-off denim shorts and vest in royal blue, golden yellow, deep red and green are the stand out pieces of the capsule collection.
The men’s collection also offers color-blocked denim and vibrant track suits that lend a relaxed feel. Oversized men’s tee’s dipped in red, yellow and green tie-dye are seen alongside multi-striped shirts stamped with the “VIBRAS” album artwork and pair well with the kickboxing Vibras shorts. The GUESS Vibras collection also offers a variety of swimwear for both men and women in a bright and bold color palette that can be accessorized with 12 eyewear styles, socks and a multi-color color-blocked fanny pack equipped with a checkerboard guitar strap.