April 2019, Dubai, United Arab Emirates: Springfield continues its commitment to innovate with the development of new denim pants featuring memory shape technology, designed to uplift any silhouette! Introducing the ‘New Skinny fit’ for men and the ‘Sculpt pattern’ for women as part of the Zero Gravity, 100 % Fit range that brings to the fore a one of a kind innovation in denim fabrics providing flexibility, comfort and versatility in one.

Springfield Woman
The denim collection from SS19 incorporates the new SCULPT FIT and BODY SHAPE FIT, part of a new generation of jeans that help in accentuating the feminine silhouette whilst promising flexibility and comfort.
The all new Sculpt jeans come in a high-rise design and are made with ultra-elastic fabric that allows to create a perfect silhouette without deforming. The denims are designed to uplift the feminine silhouette whilst molding the figure with every movement. The memory shape technology within the denim retain the shape of the fabric without deforming and also helps shape the body 24 hours a day. Thanks to the T-400 of the fabric, which combines tencel and cotton for added comfort and ultimate smoothness.
The Body Shape Fit model on the other hand feature an ultra-elastic fabric and a flattering mid rise that creates a push-in and push up effect around the belly are for easy molding, all thanks to the elasticity and extreme retention that the fabric offers.

Springfield Man
Springfield aims to add comfort into everyday lives of the modern man with the introduction of the all new BI-STRETCH DEMIN. Crafted with a fabric that offers 360 elasticity, the denims adapt perfectly to the silhouette and movements of the body.
The jeans are made using elastane throughout the construction of the garment to create 4 ways stretch fabric. This way the trousers adjust to all body types for free flow of movement, making it one of the most comfortable and versatile garments in the market!
Providing novelty in the men’s jeans collection, the Bi – Stretch fit presented this season is the new skinny. In addition, the offering also comes in other existing patterns such as the 5 pockets denim, the slim fit and the chino pants, all comprising of the same technology and offering equal comfort.

The new ZERO GRAVITY DENIM collection is now available to shop at Springfield stores across UAE.
Store Locations:
Dubai – The Dubai Mall, Al Ghurair Center, Mirdif City Center
Abu Dhabi – Al Wahda Mall, Abu Dhabi Mall, Marina Mall, Dalma Mall
Al Ain – Bawadi Mall
Sharjah – Sahara Center, Sharjah City Center
Ras Al Khaimah – Al Hamra Mall
Fujairah – Fujairah City Center

About Springfield:
Part of the Al Ghurair Retail portfolio, Springfield is a casual wear brand born in 1988 offering an urban style with a modern appeal for men and women around the world. A brand for real people with attitude in their daily lives, it is strongly committed to a new generation of demanding consumers to whom it offers an attractive approach to new trends, both with its more casual side and through its well-known daily smart collection, a concept used each season to approach a more formal style with which to meet the needs of the brand’s customers without losing the Springfield DNA. Currently, Springfield is present in over 70 countries with a commercial network of more than 900 points of sale around the world.

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