REEBOK #A93TRUCK BEGINS ROADTRIP ACROSS THE GCC IN CELEBRATION OF THE ICONIC AZTREK AND THE 90’S ERA
Dubai, 21 March 2018 – After wowing Dubai with the reveal of the Reebok #A93Truck last night, consumers across the city can now take part in celebrating the return of the ’93 Aztrek and the decade in which it was born as the truck makes its way across Dubai.
Honouring the era, the opening night was the very essence of 90’s nostalgia, reminding all in attendance what it feels like to be back at a 90’s house party – a time of inclusivity, self-expression and boldness. Taking on the mic to welcome the A93 to the region with a hip-hop performance was rising-star Moh Flow followed by legendary DJ Lethal Skills with more local-talent surprise performances including DJ Alysha and singer Robn.
Fast forward to today, the Reebok #A93Truck is making its way across Dubai stopping in at three locations around the city before steering the 90’s vibe into Riyadh and Jeddah in April.
In addition to having a retail space for consumers to shop Reebok’s 90’s inspired products, including the all-new Aztrek, the “Pimp-My-Ride” inspired truck will be stacked with retro throwbacks and a series of different activations free-for-all to attend. Details below:
D3, 21 March, 08:00-19:00
Live music performance from 5:30 pm by Shebani and DJ TJ.
La Mer, 22-23 March, 10:00-20:00
Gaming tournament, Sharmila street dance performance, live music performance by Freek and DJ Luitik, outdoor ‘90s movie screening (Friday only).
Jumeirah Beach Residence, 29-30 March, 10:00-20:00
Arcade-basketball competition, Sharmila street dance performance , 90’s inspired interactive session with regional and local music-industry expects (Friday only), live music performance by Zenden Lavon and DJ Sizer.
Similar to the Aztrek, the 90’s era was made to stay, and just like Reebok, it is Classic, daring and unconventional. The #A93Truck invites all generations to embrace the ‘90s movement and join in!
Listen to the “A93” playlist curated by Moh Flow on Spotify HERE and embed using the link HERE
View the Aztrek sneakers taking the court in an unexpected fusion: Storm The Court