Ajmal Perfumes to be powered by Capillary’s expertise

Ajmal Perfumes to be powered by Capillary’s expertise

DUBAI – January 28, 2019: Ajmal Perfumes, a leading fragrance manufacturer and retail chain in the Middle East, has partnered with Capillary Technologies, a leading cloud-based software solutions provider that enables retailers to intelligently engage with their customers. Capillary will facilitate Ajmal Perfumes upscale its customer engagement initiatives.

Ajmal Perfumes will tap a range of Capillary’s solutions in customer relationship management (CRM), loyalty and analytics for their retail outlets. As a strong brand in the personal care segment, Ajmal Perfumes believes that data is going to be the future of their business.

Commenting on this, Mr. Nitin Kaushal, President & General Manager for EMEA region at Capillary Technologies, said, “We are super excited to work alongside Ajmal Perfumes. We are looking forward to powering the complete customer journey and experience with AI solutions. From analyzing data and managing customers’ lifecycle effectively we will enhance the customer experience through personalization.”

“We’re also looking to disrupt the way consumer engagement is analyzed by incorporating hyper-personalization and data segmentation. In simpler terms, we will offer the right product, at the right time through the most effective channels. This is going to be an exhilarating journey and we’re excited for what lies ahead,” he added.

Commenting on the partnership, Mr. Abdulla Ajmal, Deputy Chief Operating Officer at Ajmal Perfumes, said, “We are happy to associate with Capillary Technologies in our journey towards utilizing big data to give better service value to our customers. We will tap a range of Capillary solutions to enhance the experience of our customers. Ajmal is a trusted brand with a history of fragrance manufacturing and retailing for nearly seven decades in the region.”

“As the global retail landscape continues experiencing rapid transformation in all senses, this partnership is a step towards adopting that transformation with the received customer data to provide the right value to them.” he added

Capillary Technologies helps consumer businesses achieve digital transformation using its AI-powered technology platform in the present challenging economic conditions of the region.

Capillary has been actively involved in spearheading AI solutions to transform customer engagement in the retail universe and to create a seamless omnichannel presence for some of the biggest names in the industry including REDTAG, Al Futtaim, MAF, Pizza Hut, Malabar Gold & Diamonds, Liali Jewellery, Herfy Food Services and Al Hokair among many others.


About Capillary Technologies
Capillary’s technology solutions help businesses get ahead of the digital evolution and stay ‘Always Consumer Ready’. Over 300 marquee brands across 30+ countries, including Pizza Hut, VF Brands, Walmart, Al-Futtaim, KFC, Starbucks, Madura Garments, Courts and Samsung, trust Capillary to enable easy and seamless consumer experiences. With over 300 million consumers and 25,000 stores on the platform, Capillary is Asia’s leading SaaS product company. Over 800 Capillary associates across 14 global offices are continually innovating to find new ways for brands to make their consumers’ lives easier, and experiences memorable. Explore more at https://www.capillarytech.com/


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