Toyota premieres all-new Supra at Detroit Auto Show

Toyota premieres all-new Supra at Detroit Auto Show

First global model of the GR series unveiled at 2019 North American International Auto Show

Dubai, UAE, January 27  2019: Toyota premiered its much-anticipated all-new Supra recently at the 2019 North American International Auto Show (NAIAS) in Detroit. The Supra name evokes power, performance and handling that defined a succession of world-class cars for a quarter of a century. As a thoroughbred sports car, the Toyota Supra built a reputation both as a formidable performer on the road and as an all-conquering machine on the racetrack, earning legions of fans around the world.

The all-new Supra is the first global model of GAZOO Racing’s (GR) sports car series. Ever since first competing in Germany’s 24 Hours of Nürburgring endurance race in 2007, GR has been developing its cars and people through its motorsports activities with the goal of making “ever-better cars.” The knowledge and expertise it has built up over the years have been funneled into bringing the Supra back to life in the form of the GR Supra as a car that people the world over will find fun to drive.

Toyota President Akio Toyoda, who is also a master driver, commented: “Back in the day, I spent countless hours driving an old Supra at the Nürburgring to become a master driver. Supra is like an old friend that holds a special place in my heart. While other manufacturers were putting the beautiful new prototypes they were going to introduce through their paces, I was driving an old Supra that was no longer in production. So even though Toyota had no plans to make a new Supra, just like a lot of other die-hard Supra fans around the world I secretly wanted to make it happen. The new GR Supra was born through testing at Nürburgring, and I can honestly say that it is better than ever.”

The all-new fifth-generation Supra marks the end of the 17-year hiatus since production of the previous generation concluded in 2002. Ever since the Supra’s inception in 1978, all generations have been front-engine, rear-wheel-drive vehicles powered by an inline six-cylinder engine. The latest rendition is no exception. This time around, extensive attention has also been paid to the three fundamental elements of wheelbase, tread, and center of gravity, thus achieving handling performance befitting a pure sports car.

Chief Engineer Tetsuya Tada, who headed the vehicle’s development, said: “We set out to create a pure sports car that would deliver the ultimate in exciting driving experiences. Rather than only working toward improving specs such as horsepower and circuit lap times, we emphasized sensitivity in performance, such as the degree to which driving could be felt to be enjoyable, with car and driver becoming one.”

It is worth mentioning that the first production 2020 Toyota GR Supra to roll off the assembly line, ‘Global #1,’ was auctioned for charity recently for $2.1 million (~ AED 7.7 million) at the 48th Annual Barrett-Jackson Auction at WestWorld of Scottsdale, with proceeds going to the American Heart Association (AHA) and the Bob Woodruff Foundation (BWF).
Toyota premiered its much-anticipated all-new Supra recently at the 2019 North American International Auto Show (NAIAS) in Detroit. The Supra name evokes power, performance and handling that defined a succession of world-class cars for a quarter of a century. As a thoroughbred sports car, the Toyota Supra built a reputation both as a formidable performer on the road and as an all-conquering machine on the racetrack, earning legions of fans around the world.

The all-new Supra is the first global model of GAZOO Racing’s (GR) sports car series. Ever since first competing in Germany’s 24 Hours of Nürburgring endurance race in 2007, GR has been developing its cars and people through its motorsports activities with the goal of making “ever-better cars.” The knowledge and expertise it has built up over the years have been funneled into bringing the Supra back to life in the form of the GR Supra as a car that people the world over will find fun to drive.

Toyota President Akio Toyoda, who is also a master driver, commented: “Back in the day, I spent countless hours driving an old Supra at the Nürburgring to become a master driver. Supra is like an old friend that holds a special place in my heart. While other manufacturers were putting the beautiful new prototypes they were going to introduce through their paces, I was driving an old Supra that was no longer in production. So even though Toyota had no plans to make a new Supra, just like a lot of other die-hard Supra fans around the world I secretly wanted to make it happen. The new GR Supra was born through testing at Nürburgring, and I can honestly say that it is better than ever.”

The all-new fifth-generation Supra marks the end of the 17-year hiatus since production of the previous generation concluded in 2002. Ever since the Supra’s inception in 1978, all generations have been front-engine, rear-wheel-drive vehicles powered by an inline six-cylinder engine. The latest rendition is no exception. This time around, extensive attention has also been paid to the three fundamental elements of wheelbase, tread, and center of gravity, thus achieving handling performance befitting a pure sports car.

Chief Engineer Tetsuya Tada, who headed the vehicle’s development, said: “We set out to create a pure sports car that would deliver the ultimate in exciting driving experiences. Rather than only working toward improving specs such as horsepower and circuit lap times, we emphasized sensitivity in performance, such as the degree to which driving could be felt to be enjoyable, with car and driver becoming one.”

It is worth mentioning that the first production 2020 Toyota GR Supra to roll off the assembly line, ‘Global #1,’ was auctioned for charity recently for $2.1 million (~ AED 7.7 million) at the 48th Annual Barrett-Jackson Auction at WestWorld of Scottsdale, with proceeds going to the American Heart Association (AHA) and the Bob Woodruff Foundation (BWF).

– Ends –

Notes to the Editor
About Al-Futtaim Toyota
Toyota, a Japanese automotive manufacturer founded in 1937, is the world’s market leader in sales of hybrid electric vehicles.
Toyota is exclusively distributed in the UAE by the Al-Futtaim Automotive Division, part of Al-Futtaim Group, for over 6 decades, and has been leading the sustainable mobility movement since 2008.
In addition to the large line-up of vehicles ranging from SUV, compact, sedan, coupe, MPV and LCV options, Al-Futtaim Toyota introduced Camry Electric Hybrid Vehicle (HEV) in 2008 to taxi operator fleets, in an effort to actively contribute to a lower carbon footprint in the UAE.
In 2016, Prius, the world’s most popular HEV for over 20 years was launched in the country, in order to actively support UAE Vision 2021’s environmental targets.
2017 saw the introduction of the zero-emission hydrogen-powered Fuel Cell Electric Vehicle (FCEV) Toyota Mirai, in a pilot aiming at studying the possibilities of establishing a hydrogen-based, carbon-free society. As part of the program, the Mirai is being showcased to a number of key government stakeholders and is taking part in a number of events to give the public an understanding of what the future of zero-emissions motoring could look like.
While the Yaris Hatchback monopolizes the compact range, the Sedan series offers a wide choice of vehicles such as Yaris Sedan, Corolla, Camry and Avalon. The SUV range comprises the legendary Land Cruiser, Land Cruiser Prado, FJ Cruiser, Fortuner and RAV4. As for the MPV line-up, it features Innova, Previa and the 7-seat Avanza.  The LCV range covers the Land Cruiser Pick-up, Hilux, Hiace and Coaster. Dedicated to the purists’ sports car is the front engine rear wheel drive Toyota 86. For more information and to book a test drive of the latest Toyota models please visit http://www.toyota.ae; Social Media Handles ToyotaUAE.

Contacts for media:
Suzan Kazzi | Head of Corporate Communications | +9715 6 686 1887 | suzan.kazzi@alfuttaim.com
Hicham Younis | PR Manager Toyota |+97150 699 33 49 |  Hicham.younis@alfuttaim.com
Lejo Johnny | Senior Account Manager | +971 50 453 7023 | l.johnny@ipn.ae

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