TOP GLOBAL RETAIL CHAIN GIANT JYSK REVEALS FIRST FILIPINO BRAND AMBASSADOR IN THE UAE
Dubai, UAE. 24th January 2019 – January 24, 2019. DUBAI, UAE – Top global retail chain giant, JYSK, has announced the appointment of Dubai-based Filipino entrepreneur and fashion maven Josh M Yugen as the newest brand ambassador of JYSK-UAE to help the brand build awareness and reach out to the growing number of Filipinos living in the UAE.
The announcement happened coinciding the launch of JYSK brand in Burjuman Mall. As part of the appointment, Josh M Yugen will be campaigning using his social media channels and network to further create awareness about JYSK’s newest products and brand announcements. Yugen will create engaging photo and video contents to highlight JYSK’s brand philosophy.
“We are very excited and glad to have Josh as part of JYSK family. It is the first time for our brand to have a Filipino brand ambassador and we believe that Josh is a great representation of the Filipino community in Dubai: humble, practical, fashionable and family-oriented. He embodies the JYSK brand core values and we are thrilled to have him as part of our family to deliver our messages across the huge Filipino community in the UAE.” said Bret Trevethan, COO, JYSK-UAE.
Commenting on his appointment as the new brand ambassador of JYSK, Josh M Yugen said, “This appointment has been a blessing to me. I admire the brand even before they asked me to be part of their family as they care about their customers and end users in every product that they sell in the store without neglecting the quality and durability of each of it. Their designs are perfectly fit for Dubai household and urban lifestyle.”
“With over 700,000 Filipinos living in the UAE, the Filipino market in the UAE are brand loyal and I plan to use my social media channels to deliver the brand philosophy rightfully and effectively. I support brands that exert efforts to reach out to their source market and I thank them for including the Filipino community to their target segments as I believe that the Filipino community is a force to be reckoned with in the UAE retail industry.” Yugen added.