TOMMY HILFIGER TAKES TOMMYNOW TO PARIS FOR SPRING 2019
The experiential “See Now, Buy Now” runway event will be held at Paris Fashion Week for the first time to debut the Spring 2019 ‘TommyXZendaya’ collaborative collection, designed by Tommy Hilfiger and global brand ambassador, Zendaya.
AMSTERDAM, THE NETHERLANDS (January 8, 2019) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces that the Spring 2019 TOMMYNOW experiential runway event will take place at Paris Fashion Week for the first time on Saturday, March 2, 2019, bringing the unique experience to new audiences globally. Tommy Hilfiger’s “See Now, Buy Now” platform will continue to evolve through innovative and immersive experiential content fused with live experiences accessible to both virtual audiences globally and those attending in person. This approach reflects Tommy Hilfiger’s continued commitment to bringing TOMMYNOW to new cities and audiences worldwide, following high-powered productions in Shanghai for Fall 2018, in Milan for Spring 2018, in London for Fall 2017, in Los Angeles for Spring 2017, and in New York City for the Fall 2016 debut.
“TOMMYNOW has become an integral part of our brand story, celebrating our optimistic and inclusive energy with audiences globally,” said Tommy Hilfiger. “For Spring 2019, we can think of no better place to premiere the first TommyXZendaya collaborative collection than Paris. Our innovative “See Now, Buy Now” experiential show will blend our Americana heritage, Zendaya’s confidence and optimism, and the city’s iconic elements for a truly unforgettable runway event.”
The first TommyXZendaya capsule collection designed by Tommy Hilfiger in partnership with American actress and new global brand ambassador, Zendaya, will debut at the Spring 2019 TOMMYNOW experiential fashion event. Zendaya, who recently starred in the blockbusters Spider-Man: Homecoming and The Greatest Showman, brings her unique and confident sense of style to the collaborative collection.
Following the sell-out success of the first five TOMMYNOW shows, the Spring 2019 experiential event will continue to build upon Tommy Hilfiger’s signature “See Now, Buy Now” format. All runway looks will be available across an ecosystem of immediately shoppable channels in more than 70 countries, including TOMMY HILFIGER stores and tommy.com, select wholesale partners, and social media.
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About Tommy Hilfiger
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
About PVH Corp.
With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 36,000 associates operating in over 40 countries and nearly $9 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True & Co. intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.