KERING EYEWEAR INTRODUCES SS’19 BALENCIAGA HYBRID COLLECTION

KERING EYEWEAR INTRODUCES SS’19 BALENCIAGA HYBRID COLLECTION

The Spring Summer 19 Hybrid eyewear collection combines archetypical classic and emergent signatures, making a statement about the everyday duality of the brand.

Styles starkly contrast extreme sports designs with historically feminized shapes. Rubber-injected arms with laser-cut enamel logos are designed in extra active colors and details. Acetate fronts, though, describe elegance in other eras: Butterfly, D-frame, and Rectangle, in havanas, red, black, striped grey and white acetates.

Juxtaposing two seemingly dissimilar concepts echoes a theme of the house, easily found throughout Balenciaga’s recent ready-to-wear collections and accessories. The theme sets up a tension between athleticism and grace, or contemporary design and house code. The pairings explore beauty ideals often considered mutually exclusive, and challenge that notion.

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