SHELL REINFORCES ITS TECHNOLOGICAL LEADERSHIP……

SHELL REINFORCES ITS TECHNOLOGICAL LEADERSHIP WITH THE LAUNCH OF NEW FULLY SYNTHETHIC SHELL HELIX 0W20 SN PLUS.

The Shell Company in UAE reinforces its position as a leader in premium fully synthetic motor oils technology with a deep understanding of the needs of motorists in each car range by launching the new Shell Helix Ultra SN PLUS 0W20 for gasoline engines developed with Shell’s patented Pure Plus Technology.

The new product responds rapidly to engine acceleration and enhances fuel economy with a corresponding reduction in carbon emissions (more environment friendly compared to other engine oils). Shell Helix Ultra SN 0W20 comes in a new packaging that adds a premium look. Consumers can now experience the ultimate in engine performance across UAE.

“Global warming is a serious situation that impacts everyone and the behavior and needs of consumers are changing in response. The trend of smaller engines that will help reduce polluting emissions is coming. With this in mind, Shell, as a leader in premium synthetic motor oil technology, has developed the innovative Shell Helix Ultra 0W range, which provides superior resistance to oil degradation that is up to 32% better than the latest industry standard (1); reduces evaporation rates by up to 50%(2), meaning drivers don’t need to top up oil as frequently between oil changes; lower viscosity that allows oil flow up to three times faster than required by the latest industry standard (3); and 65% superior piston deposit protection (4). These product qualities respond to consumers’ needs and market trends and are aligned with Shell’s mission to Make Life’s Journey Better and our ambition to provide More and Cleaner Energy.”
This new most technologically advanced engine oil was launched during an event held by Shell in collaboration with the BMW M Motorsport team at Dubai Auto drome. BMW’s own race driver Augusto Farfus was also part of the event as he drove his Shell BMW DTM M4 powered by Shell Helix around the challenging GP circuit of Dubai Auto drome. Many key Shell partners also had the privilege to ride along Augusto Farfus to have once a life experience and to feel the thrill. Race simulators were also there to experience the excitement like a race car driver.
Shell and BMW M Motorsport have long standing partnership and such events help to reinforce the message that Shell works with the best global auto brands and produces technologically advanced engine oils. Grab your Shell Helix 0W20 today and feel the difference yourself!!

References:
1 Compared with API SN specification and based on ASTM D4684
2 Compared with API SN specification
3 Compared with API SN specification and based on ASTM D4684
4 Average percentage achieved based on ILSAC GF-5

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