For Fall 2018, the BCBGMAXAZRIA woman returns home from a summer of exploration feeling empowered and embracing her strength found within.
Creative Director Bernd Kroeber found inspiration in strong, powerful women and designed a collection featuring structured silhouettes and cinched in waists that celebrate the female form, reminiscent of the 80s bold shouldered power dressing.
“We want to make clothes that are beautiful and make women feel empowered and confident,” said Kroeber.
The collection is comprised of three deliveries titled Gypsies of the Canyon, Urban Samurai and Woodland Warriors, each designed to pay tribute to the strength of women.
Earlier deliveries feature cargo utility details in earthy bright colorations and metallics that sparkle against neutral backdrops. Later in the season, bold shouldered menswear and lacy lingerie detailing are layered into the collection as colors transition from vibrant jewel tones and asphalt gray to woodland greens, camel and warm pinks.
ABOUT BCBG GROUPunded in Paris in 1989, BCBGMAXAZRIA was named for the popular French expression “bon chic, bon genre” – meant to convey the idea that a good attitude is the basis of good style. Shortly after, the brand moved to Los Angeles, where it redefined the designer market by offering European standards of quality and luxury at contemporary price points.
In 2008, BCBGeneration was created as a young contemporary collection. In addition to serving a wide market across the United States, BCBG group has a significant presence in South America, the Middle East, and Asia. The brands seasonal collections are also sold in specialty stores and over 300 in-store shops in major department stores.
Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Al-Futtaim employs in excess of 42,000 people and operates in 29 countries through more than 200 companies.
The Group has significantly expanded its business operations through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass, Asia and East Africa. Structured into four operational divisions; automotive, financial services, real estate and retail, the success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of respect, excellence, collaboration and integrity.
The majority of businesses, built on a portfolio of world leading brands, dominate their sector. For more information visit: http://www.alfuttaim.com.