The freedom to dress with Italian style

Dubai UAE — OVS, Italy’s leading apparel fashion brand for men, women and children, has opened its third UAE store in Abu Dhabi Mall on November 30th 2018. The new store will offer a wide range of trendy collections created by the Italy-based OVS design team, which collaborates regularly with regional designers and talented individuals from some of the most well-known international fashion schools.

Originally called ‘Magazzini Oviesse’, the brand was founded in 1972 in Venice where it sold wide-ranging apparel including household items, sporting equipment, toys, perfumes and leather goods throughout the 1970s and 1980s. Today, the brand’s flagship store is located in the heart of Milan and now exclusively focused on fashion, OVS has since grown to have a worldwide presence, offering everyone the opportunity to dress with effortless Italian style.

OVS has bolstered its success over the last four decades with regular special projects, such as its appointment as the ‘Official Retailer for EXPO Milano 2015’, its 2016 designer collaboration with Jean Paul Gaultier, and the most recent 2018 capsule collection exclusively created by the Jenner sisters, Kendall and Kylie.

Year round, OVS gives customers the choice to embrace up-to-date collections at the best possible prices, while also remaining socially responsible. Each store globally presents its collections in a contemporary, clean-cut and minimal space complimented by eco-sustainable materials.

A large section of the stores will be dedicated to the younger generation (o-14 years old), with OVS Kids offering comfortable clothing, suitable for all occasions and made from quality fabrics and materials that guarantee durability and comfort. The Dalma Mall store will be dedicated only to the OVS Kids selection.

OVS has a dominant market share in men’s, women’s and children’s fashion and accessories with over 1000 stores in Italy and 400 stores, in over 40 countries abroad and an average footfall of 150 million visitors a year.

Stockist information


Dalma Mall – (Kids only)
19th Street, Musaffah, Abu Dhabi, UAE
Opening hours: Friday to Wednesday 10am-10pm; Thursday 10am-12am;

Yas Mall – (Men, Women, and Children)
Yas Island, Abu Dhabi, UAE
Opening hours: Friday to Wednesday 10am-10pm; Thursday 10am-12am;

Abu Dhabi Mall – (Men, Women, and Children)
10th Street, Abu Dhabi, UAE
Opening hours: Saturday to Wednesday 10am-10pm; Thursday and Friday 10am-11pm

Notes to Editor
OVS has been engaged in social responsibility projects for many years, based on a solid network of partnerships with some of the most important Italian and international charities. Priority intervention areas include those relating to women and children, as well as projects linked to communities, health in developing countries, and humanitarian emergency aid.

OVS is also committed to protecting the environment thanks to a project launched in 2013 that collects and recycles used clothing, managed in collaboration with the I:CO/SOEX Group – a world leader in the recycling of clothes and shoes – through which supports ‘Save The Children Italia’.


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