THE LUXURY COLLECTION AND SOFÍA SANCHEZ DE BETAK …

THE LUXURY COLLECTION AND SOFÍA SANCHEZ DE BETAK UNVEIL A CAPSULE COLLECTION INSPIRED BY THE UNITED ARAB EMIRATES
Sofía Sanchez de Betak Translates The Indigenous Destination Experiences of The UAE Into a Women’s Ready-to-Wear Line, CHUFY x The Luxury Collection: Dubai 

Dubai, UAE, December 4, 2018 –The Luxury Collection®Hotels & Resorts and Sofía Sanchez de Betak, Creative Director are pleased to announce the launch of an exclusive capsule collection inspired by the Emirati art and culture.

The 54-piece collection,  CHUFY x The Luxury Collection: Dubai, is inspired by Sofía’s exploration of Dubai’s vibrant culture, destination experiences including a desert safari, falconry and visiting traditional old souks, and the indigenous discoveries Sofía made along the way.

The design narrative of the ready-to-wear line is centered around UAE’s national animal, The Oryx, and is inspired by the natural surroundings of Al Maha, a Luxury Collection Desert Resort & Spa and Grosvenor House, a Luxury Collection Hotel, the celebrated hotels that influenced Sofía’s clothing line.

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