Collective by Charles Greig Africa: Homegrown African Luxury in Dubai

Collective by Charles Greig Africa: Homegrown African Luxury in Dubai

Dubai, UAE – South African retail brand, Collective by Charles Greig is part of the Flamingo Room by tashas concept. Located on the left side of the entrance, of one of Dubai’s most loved restaurants.

The concept store boasts its own entrance from the Turtle Lagoon at Jumeirah Al Naseem Hotel, the in-house retail brand shares an ode to African heritage by selling a selection of fashion products and authentic artifacts that are sourced from across the continent.

Founded in 2015 by Richard and Nicky Greig, Collective is a story rich with history and family traditions, with 5 generations of the Greig family involved as part of the products on sale and within production. Born as a high-end gift store in Johannesburg, South Africa, Collective embodies a tradition of adventure and a passion for discovery. The space taps into experiential retail and gift purchases, customers can listen to music, sit and spend time with the Collective team on an educational African journey, with Flamingo Room being part of the concept, settle in for a coffee or glass of bubbles.

The synergy of the two African brands is also visible in the design, the signature attention to detail from the successful team of Flamingo Room, Managing Partner, Natasha Sideris and Interior Designers, B&S Studio is uncomplicated yet sophisticated. The art deco green wash on the walls compliments the uninterrupted views of the turquoise lagoon and is a nod to the African heritage of supporting wildlife. The gold accents on the ceilings and dark wood furnishings, add an elegance to the charming space.

Collective by Charles Greig supports African homegrown brands as well as designers and artists from across the globe, covering the world of art, beauty, fashion and lifestyle. Sculptor, and family member Donald Greig, showcases his work, which is inspired by a young boy growing up surrounded by abundant wildlife. His bespoke method of foundry and casting is known for extraordinary attention to detail, with limited additions available. Staying true to its African roots, beauty brand Africology is also available from Collective. This brand is considered as one of the leading natural, eco-friendly and holistic spa and skincare companies in South Africa and is now available across the world, offering ranges from aromatherapy to mind, body and spirit products.

Ardmore Ceramic Art, based in KwaZulu-Natal, is South Africa’s premier ceramic studio with a 25 year history. Forty artists collaborate under the mentorship of Ardmore’s award-winning founder, Fee Halsted, to create pieces that feature in fine art collections and exhibitions around the world. Now, through the Ardmore Design Collection, Ardmore takes its distinctive creativity, wit, and luxurious styling into a new generation of functional items such as tableware, textiles and stationery.

Black Sheep Cashmere is another product close to the family’s heart as Nicky Greig designs bespoke pieces in a myriad of colours. The yarn sourced from Loro Piana in Italy, the purest and most superior quality worldwide. Nicky’s designs vary season by season. Each piece being unique, handmade and not mass produced.

Nicky Greig, co-founder of Collective by Charles Greig comments; “I spend a huge amount of time perfecting various styles for Black Sheep and this ethic is consistent throughout our products at Collective. Quality is of upmost importance to us and we strive to only sell the best products available worldwide.”

“Collective and Flamingo Room work brilliantly together offering African glamour to a discerning Dubai crowd. We are thrilled to be in the region and can’t wait to introduce our stunning products to our clientele.”

Other brands and products available at Collective by Charles Greig include Super Sunglasses, Laloo Jewellery, Oxygen Watches, Anna Trzebinski, Michu Bowls, Zambezi Grace, Skuluna, Lalesso beachwear, Espadrilles, Granadilla mens swimwear and Assouline books.


Collective by Charles Greig: Jumeirah Al Naseem, Madinat Jumeirah, Jumeirah Road, Dubai, UAE

Opening Times:
Sunday to Wednesday 11 am – 11 pm
Thursday and Friday 11 am – 11 pm

Instagram: @collective_by_charles_greig
Facebook: @collectiveafrica

ABOUT Collective By Charles Greig

Collective By Charles Greig is a story of tradition and adventure. It is a story of family, and a passion of discovery. The retail store design of Collective perfectly knits together luxurious heritage with a considered contemporary platform. It is a process of layers upon layers of refinement and detailing – echoing the values of the products they have sourced from across the continent.

ABOUT Flamingo Room by tashas
Flamingo Room by tashas is the first concept restaurant in Dubai from restaurateur, Natasha Sideris, the Founder and Managing Executive of tashas. Amassing her world travels, her taste and vision to create extraordinary environments where food is an integral part of the entire experience, she and her team have created a world-class concept. Flamingo Room by tashas is all about “African Glamour” and takes its inspiration from the classic and long-standing restaurants in London, Monaco, New York and Paris.

For Media Queries:
TOH Public Relations

Shams Matin | +971 4382 8900 |

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