Panasonic launches region-centric ‘Abaya Wash’ washing machines

Panasonic launches region-centric ‘Abaya Wash’ washing machines

The Japanese manufacturer rolls out  5 fully automatic front loaders and 2 top loaders  offering gentle wash for Abayas

Dubai, United Arab Emirates: Panasonic, renewing its strong commitment to the Middle East, has announced a range of washing machines designed to wash the traditional attire ‘Abaya’, targeting Arab women. The Japanese manufacturer has rolled out seven models of washing machines – five fully automatic front loaders, and two top loaders – with its unique ‘gentle wash’ for the exquisite and delicate Abaya.

Since its founding 100 years ago, Panasonic ethos in contributing to the society has led to the continuous development of local-fit products that has the stamp of the much-valued Japanese craftsmanship and Quality.

‘Our strong legacy to improve the lives of the people through our innovative products and solutions has been instrumental to our company’s success. We will continue to provide local-fit products with our much renowned Japan quality and craftsmanship that is expected from a brand like us.’  said Hiroki Soejima, Managing Director ,  Panasonic Marketing Middle East & Africa FZE

Marketed  under the banner “Protects What You Express”, the ‘Abaya Wash’ campaign acknowledges that Abaya is possibly one of the most important garment in an Arab woman’s wardrobe as it is her platform for self-expression. Panasonic understands that each abaya is unique and that every thread that makes up the garment – from the delicate fabric to the fine embroidery extending to the beads – is an expression of the woman’s identity.

The washing machine range through its unique design provides gentle and delicate wash for the Abaya, much akin or gentler than a hand-wash to protect the intricate details including the delicate fabric.

“The ‘Abaya Wash’ feature is a strong testament of Panasonic’s commitment when developing new products and solutions. Keeping in mind the delicate and intricate design on the Abayas including the fine fabric, our unique ‘Abaya Wash’ range will definitely help our customers to wash Abayas and other such delicate fabrics in the comfort of their home”  commented Keisuke Nakagawa, Director – Consumer Marketing, Panasonic Marketing Middle East & Africa FZE.

Ideal for all type of garments, the range of washing machines will be an asset to any home as they have a host of features, depending on the model, which includes ‘SAZANAMI’ or ‘wave shaped’ drum, Dual Pulsator, ‘Pause and Add’ for intelligent stopping and adding clothes without interrupting the wash cycle and industry leading 5-star energy rating in UAE.

In GCC, depending on the country, the washing machine comes with a minimum of 10-year warranty on motor for added peace of mind for the end-users.

Panasonic’s range of washing machines with ‘Abaya Wash’ are now available in the UAE and across the GCC at select outlets.

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