Celebrate International Espresso Day on November 23 with IKEA

Celebrate International Espresso Day on November 23 with IKEA

Shoppers to enjoy unlimited free shots of IKEA’s signature espresso anytime throughout the day at the IKEA Café in the Dubai Festival City Mall from 10:00am to 12:00am (midnight) and the IKEA Restaurant in the Abu Dhabi Store from 10:00am to 11:00pm

Discover IKEA’s delicious and sustainable UTZ and Organic certified coffee range

Dubai, United Arab Emirates, 19 November 2018: IKEA, the region’s favorite Swedish home-furnishing retailer, is celebrating international Espresso Day on the 23rd of November by offering free shots of its signature and sustainable espresso brand to shoppers at the IKEA Café in the Dubai Festival City Mall and the IKEA Restaurant in the Abu Dhabi Store. Shoppers will have the opportunity to taste the aromatic PÅTÅR espresso, a rich and intense dark coffee with notes of sweet fruits and cocoa beans from 10:00am to 12:00am (midnight) in Dubai and from 10:00am to 11:00pm in Abu Dhabi.

The PÅTÅR coffees, which are UTZ-certified and produced with organic farming standards, are traceable all the way back to the plantations they come from.

By choosing UTZ-certified and organic coffee, IKEA is supporting small-scale coffee producers in regions such as Central and South America, where 100% Arabica beans used for the range are handpicked for optimum quality. UTZ-certified organic coffee is produced minimizing the use of synthetic fertilizers or pesticides, with care for water, soil, air and biodiversity and to provide higher yields and better incomes and living conditions for farmers and other cooperatives.

Shoppers are encouraged to look out for the UTZ logo on IKEA’s coffee, tea and cocoa products. UTZ-certified stands for sustainable farming and better opportunities for farmers, their families and our planet. The UTZ program enables farmers to learn better farming methods, improve working conditions and take better care of their children and the environment. Through the UTZ-program farmers grow better crops, generate more income and create better opportunities, while safeguarding the environment and securing the earth’s natural resources.

IKEA’s UTZ-certified PÅTÅR coffee range includes six different varieties that are available in IKEA’s Swedish food market, packaged in either 250g or 500g bags.
Espresso coffee, beans – Dhs 19
Espresso coffee – Dhs 19
Filter coffee, medium roast – Dhs 29
Filter coffee, dark roast – Dhs 29
Ground Coffee Medium Roast 250g – Dhs 19
Ground Press Coffee Dark Roast, Organic 500g – Dhs 29

-ENDS-

Notes to Editors

About IKEA UAE

IKEA UAE, a member of Al-Futtaim group of companies, offers an extensive range of home furnishing products & accessories of good design, value and functionality. In the UAE for 26 years, the IKEA stores in Dubai Festival City and Yas Island, Abu Dhabi closely follow the popular self-serve and self-assembly concept which was conceived in Sweden over half a century ago. IKEA offers customers a complete family day out through its ability to cater to children’s needs at Småland play area and serves a wide choice of refreshments at the IKEA Restaurant and Café. The Customer Ordering and Collection Point in Al Ain offers residents easy access to well-designed products at a great price.
Customers can also join the IKEA FAMILY loyalty programme to avail of great offers and extended services on every visit to the store. Toll free number for the world-famous brand is 800 4532 (800 IKEA). For more information visit https://www.ikea.com/ae/en/, http://www.facebook.com/IKEAUAE or @IKEAUAE on Twitter.
Awards
Customer Friendliness Index Award, Department of Economic Development in Dubai – March
2017 Dubai Municipality “Eat Healthy, Live Healthy” programme recognition certificate to IKEA Restaurant & Café, Dubai – March 2017
IKEA YAS Island Store – Declared the first reference store in the world for best implementation of the concept

About Al-Futtaim
Established in the 1930s as a trading business, Al-Futtaim today, is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into four operating divisions; automotive, financial services, real estate and retail; employing more than 42,000 employees across 25 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.
Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information visit: http://www.alfuttaim.com

For More Information Please Contact:

Anjala Gulati – Impact Porter Novelli | a.gulati@ipn.ae | T 9714 3304030 E 404
Houri Elmayan – Impact Porter Novelli | h.elmayan@ipn.ae | M 9715 59576718

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