Rove Hotels and Nikon invite Rovers to discover Modern Dubai …

Rove Hotels and Nikon invite Rovers to discover Modern Dubai from hidden photography hotspots

Get an uncommon tour of Dubai for free, and a chance to win a Nikon camera.Signup now via Limited spots available.

Dubai, UAE (November 14, 2018): Rove Hotels is partnering with Nikon, one of the world’s foremost optics and imaging experts, to offer Rovers the opportunity to view some of Dubai’s modern spots through a new lens with Rove Around Tours powered by Nikon. The first instalment will take place on November 23rd and 24th, from 2PM to 6PM, and each tour group will consist of a maximum 20 participants, who will meet at Rove Downtown before jumping on board the Rove bus to experience the city from a fresh, uncommon perspective.

Rove Hotels and Nikon are offering four free tours, with 2 sessions per tour, over the course of the one-year partnership. Each quarterly pair of tours will have its own unique theme to help Rovers explore even more of the beauty of this city. The first session’s theme will focus on the idea of photographing Dubai’s modern spots from hidden, alternative locations that are not always easily accessible to the public.

Participants will be able to borrow Nikon cameras to document their excursion. Any participant who posts his or her photos on social media, accompanied by #RoveWithNikon and #NikonSocial will be entered into a competition, with the best image winning a 1 DX camera Nikon D3500 – Nikon’s “social-media ready” camera.

Expressing his excitement about the partnership, Paul Bridger, Corporate Director of Operations at Rove Hotels, stated, “We’ve created the Rove Around Tours to encourage Rovers to explore the city without borders, showing Dubai from a different perspective whether that’s in relation to architecture, arts, music or culture. With the tools provided by Nikon, we are empowering our Rovers to be even better storytellers. Through the images captured, we hope to show people that Dubai has a lot more to offer.”

“We at Nikon are so thrilled to partner up with Rove Hotels for this initiative,” said Blossom Furtado, Brand Manager of Nikon Middle East and Africa. “We’re all about empowering creativity and encouraging artists to find new ways of capturing the heart and soul of the world through their photographs, so this collaboration is a perfect fit!”

Each session will be limited to 20 participants. Interested Rovers are encouraged to sign up via Whether you’re a promising Instagrammer, a photography fanatic or a curious Rover who wants to know your city more, Rove Around Tours powered by Nikon offer everyone the opportunity to uncover Dubai’s hidden awesome.

For more information about Rove Hotels, visit

For more information about Nikon, visit their Facebook and Instagram pages @NikonMEA, #NikonMEA.


For Media Enquiries please contact:
Anna Aine, Engagement Executive, Katch International,, +971 4 243 8577
Kareem Hesham, Engagement Consultant, Katch International,, +971 4 243 8577

About Rove Hotels:
A contemporary midscale hotel brand that reflects the pulse of Dubai, Rove Hotels is a joint venture between Meraas and Emaar Properties PJSC. Designed for the new generation traveller who recognises value, stays connected through technology and gravitates towards culturally-inspired surroundings, Rove Hotels defines a new niche in Dubai’s vibrant hospitality sector. Rove Hotels are reliable, modern, fuss-free and super-efficient for the young and young at heart who lead fast-paced urban lives. Efficiency and technology are the watchwords at Rove Hotels, which will resonate to the mindset of the highly mobile, socially connected global nomads who explore without borders. With a focus on design, urban life and uplifting experiences, Rove Hotels assure total harmony with seamless guest service, high aesthetic standards in design, and superior comfort. Rove Hotels has five properties in well-connected locations across Dubai – Rove Downtown, Rove Healthcare City, Rove City Centre, Rove Trade Centre, and Rove Dubai Marina.

Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Middle East FZE. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the latest mirrorless cameras in over 50 countries. For more information, visit Connect with Nikon and other photographers on Facebook at and on Instagram at

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s