TWO’S COMPANY, THREE’S A PARTY!
HIT BURGER AND CRAZYSHAKE HOTSPOT BLACK TAP TO OPEN THIRD DUBAI OUTLET
International street art star, Fumero, to spray signature pop culture graffiti on Black Tap’s latest UAE venue at the InterContinental at the Waterfront Level, Dubai Festival City
Dubai, UAE – 14 November, 2018: Having taken over Dubai with two hip-and-happening venues south of the Creek, New York cult burger venue Black Tap is rounding out its city-wide portfolio with a soon-to-open third venue – this time on the north side of the city’s famous and historic waterway.
Responding to huge consumer demand to service every corner of the city, Black Tap’s famous craft burger creations and monster CrazyShake milkshakes are due to land at the licensed Waterfront Level of the InterContinental Dubai Festival City in early December.
With Black Tap now a well-established hotspot and viral Instagram sensation in the hearts, minds and bellies of Dubai’s diners, the brand’s third casual dining venue in Dubai will join its Jumeirah Al Naseem and Rixos JBR branches. The InterContinental Dubai Festival City venue opening also follows hot-on-the-heels of Black Tap launching exclusive delivery operations in partnership with Deliveroo earlier this year.
“Our first two venues in Dubai are both runaway hits, and we’re so excited to share the Black Tap love across the city for more of the Dubai’s residents and visitors. Our third Dubai venue means the city’s residents will never have to travel more than 20 minutes to find their closest Black Tap,” said Chris Barish, Black Tap owner and restaurateur.
Antonio Gonzalez, CEO of the Sunset Group – the Black Tap franchise owners in the Middle East and Europe – added: “Right from our early discussions on bringing Black Tap to the UAE, we were confident residents would love our CrazyShake milkshakes and craft burgers. Our new location in Dubai Festival City puts Black Tap front-and-centre in an area of the city which is undergoing a regenerative transformation. We are very excited about this opportunity to enrich and expand Black Tap’s success story in the UAE.”
Black Tap’s cool, downtown New York vibe fills each location from the design to the music. Custom street art can be find in every Black Tap, and renowned graffiti artist, Fumero – a long-time Black Tap creative collaborator in the US – will create a signature wall mural for the new InterContinental Dubai Festival City outlet, his first in the UAE. Fumero will use his unique street art creation – dubbed Fumeroism – to promote family dining. “After all, the family that eats together stays together,” said Fumero.
About Black Tap
With décor that harkens back to old school hip hop and pop, Black Tap is an homage to the great American luncheonette experience. The menu features burgers ranging from the classic All-American to The Vegan Burger, along with burger salad options, wings and sides. The wagyu beef Greg Norman Burger won “People’s Choice” at the New York City Wine & Food Festival’s Burger Bash competition three years in a row in 2015, 2016 and 2017. Black Tap’s signature CrazyShake™ milkshakes have reached worldwide acclaim with their whimsical and over the top decorations and flavors such as The Cotton Candy Shake and The Bam Bam Shake. Black Tap is now located across the world with locations in New York, Las Vegas, Dubai, and Geneva. In 2018, Black Tap’s global expansion continues with new locations in Kuwait, Abu Dhabi, Dubai, New York, Disneyland Resort’s Downtown Disney® District, and its first Asia location, now open at Marina Bay Sands in Singapore.