ITALY’S LEADING APPAREL FASHION BRAND OPENED IN THE UAE- The freedom to dress with Italian style

November 2018 Dubai UAE — OVS, Italy’s leading apparel fashion brand for men, women and children’s clothing, has opened it’s first two stores in the UAE in Dalma Mall and Yas Mall and due to open its third store by the end of 2018 in Abu Dhabi Mall.

The brand was originally founded in 1972 in Venice, initially called ‘Magazzini Oviesse, the 1970s and 1980s saw the store sell apparel goods from household items, sporting equipment, toys, perfumes and leather goods. In the current day, the modern flagship store is located in the heart of Milan and the fashion brand has since grown rapidly worldwide offering everyone the freedom to dress with Italian style.

The brand has remained successful over the last four decades with regular special projects such as being appointed the ‘Official retailer for EXPO Milano 2015’ and its 2016 designer collaboration with Jean Paul Gaultier and the most recent 2018 capsule collection exclusively created by the Jenner sisters, Kendall and Kylie.

The new stores will offer a wide range of trendy clothing collections, created by the OVS design team based in Italy, which collaborates regularly with regional designers and talented individuals from some of the most well-known international fashion schools.

OVS offers customers a completely new shopping experience: a young and dynamic atmosphere and an up-to-date clothing range that reflects the latest fashion trends. All set in a contemporary, minimal space that stands out thanks to its clean-cut design and eco-sustainable materials. OVS gives customers the choice to embrace high-quality Italian fashion every day at the best possible prices, while also remaining socially responsible.

A large section of the stores will be dedicated to the younger generation (o-14 years old), with OVS Kids offering comfortable clothing, suitable for all occasions and made from quality fabrics and materials that guarantee durability and comfort. The Dalma Mall store will be dedicated only to the OVS Kids selection.

OVS has a dominant market share in men’s, women’s and children’s fashion and accessories with over 1000 stores in Italy and 400 stores, in over 40 countries abroad and an average footfall of 150 million visitors a year.

Stockist information


Dalma Mall – (Kids only)
19th Street, Musaffah, Abu Dhabi, UAE
Opening hours: Friday to Wednesday 10am-10pm; Thursday 10am-12am;

Yas Mall – (Men, Women, and Children)
Yas Island, Abu Dhabi, UAE
Opening hours: Friday to Wednesday 10am-10pm; Thursday 10am-12am;

Abu Dhabi Mall – (Men, Women, and Children)
10th Street, Abu Dhabi, UAE
Opening hours: Saturday to Wednesday 10am-10pm; Thursday and Friday 10am-11pm


Notes to Editor
OVS has been engaged in social responsibility projects for many years, based on a solid network of partnerships with some of the most important Italian and international charities. Priority intervention areas include those relating to women and children, as well as projects linked to communities, health in developing countries, and humanitarian emergency aid.

OVS is also committed to protecting the environment thanks to a project launched in 2013 that collects and recycles used clothing, managed in collaboration with the I:CO/SOEX Group – a world leader in the recycling of clothes and shoes – through which supports ‘Save The Children Italia’.


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